Menu
SugarCRM acquires Stitch to boost mobile CRM offerings and know-how

SugarCRM acquires Stitch to boost mobile CRM offerings and know-how

Stitch's technology analyzes email, calendar and CRM data to help make sales staff more effective

SugarCRM has acquired software and programmers from Stitch, the developer of an iPhone app that acts as a personal assistant for sales staff, in order to boost its customer relationship management offering.

Future releases of the Sugar CRM platform will be enhanced with Stitch capabilities, SugarCRM said Monday without offering any details. Following the deal, however, the Stitch app is no longer available.

The growing popularity of smartphones is having an effect on all types of software, including CRM. Stitch's technology analyzes email, calendar and customer relationship management (CRM) data and makes personalized recommendations to sales staff on how to make the most effective use of their time. The recommendations are aggregated in the mobile app or in Google's Chrome browser with the help of a plug-in.

Stitch co-founder and CEO Somrat Niyogi has previously said that organizations that understand how to minimize the amount of time sales staff spend on administrative tasks such as data entry are more productive.

The financial details of the deal were not announced, but some Stitch staff will make the move to SugarCRM. The company already offers mobile apps for iPhones, iPads and Android-based phones and tablets. They let users view contacts, accounts and leads.

Send news tips and comments to mikael_ricknas@idg.com

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags business issuessugarCRMCustomer Relationship ManagementapplicationssoftwaremobileStitchMergers and acquisitionsmobile applications

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments