Menu
Adobe Photoshop: “Cultural icon” turns 25

Adobe Photoshop: “Cultural icon” turns 25

“Adobe thought we’d sell about 500 copies of Photoshop a month,” recalls Thomas Knoll, Adobe Fellow and Photoshop co-creator.

In 1987, Thomas Knoll developed a pixel imaging program called Display, a simple program to showcase grayscale images on a black-and-white monitor.

However, after collaborating with his brother, John Knoll, the two began adding features that made it possible to process digital image files.

The program eventually caught the attention of industry influencers, and in 1989, Adobe made the decision to license the software, naming it Photoshop and shipping the first version in 1990.

“Adobe thought we’d sell about 500 copies of Photoshop a month,” recalls Thomas Knoll, Adobe Fellow and Photoshop co-creator.

“Not in my wildest dreams did we think creatives would embrace the product in the numbers and ways they have.

“It’s inspiring to see the beautiful images our customers create, the careers Photoshop has launched and the new uses people all over the world find for Photoshop every day.”

Now, 25 years on, Photoshop touches virtually all the inspirational imagery that surrounds us: the high-impact logo on your morning cup of coffee; the new app you download on your iPhone; the sleek design of your running shoes; the Hollywood blockbuster that you’ll see tonight.

“For 25 years, Photoshop has inspired artists and designers to craft images of stunning beauty and reality-bending creativity,” says Shantanu Narayen, CEO and president, Adobe.

“From desktop publishing, to fashion photography, movie production, website design, mobile app creation and now 3D Printing, Photoshop continues to redefine industries and creative possibilities.

“And today that Photoshop magic is available to millions of new users, thanks to Adobe Creative Cloud.”

Narayen says Photoshop is one of the most recognised software brands in the world with tens of millions of users, and is the go-to application for digital image manipulation across all media: from print, to film, to the Web.

Narayen believes the secret of Photoshop’s popularity has been its constantly evolving capabilities and an “incredible pipeline” of deep image science.

“This pipeline of innovation is now getting to customers faster than ever before, with Photoshop and Lightroom desktop and mobile apps constantly updated, as part of Adobe Creative Cloud,” he adds.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags adobephotoshop

Featured

Slideshows

Reseller News launches inaugural Hall of Fame lunch

Reseller News launches inaugural Hall of Fame lunch

Reseller News welcomed 2015 and 2016 inductees - Darryl Swann, Dave Rosenberg, Gary Bigwood, Keith Watson, Mike Hill and Scott Green - to the inaugural Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed how the channel can collectively work together to benefit New Zealand, the Kiwi skills shortage and the future of the industry. Photos by Maria Stefina.

Reseller News launches inaugural Hall of Fame lunch
Educating from the epicentre - Why distributors are the pulse checkers of the channel

Educating from the epicentre - Why distributors are the pulse checkers of the channel

​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

Educating from the epicentre - Why distributors are the pulse checkers of the channel
Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Show Comments