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Former EMC veteran takes regional Pure Storage channel hot-seat

Former EMC veteran takes regional Pure Storage channel hot-seat

"This will be invaluable in his new role, as Pure continues to rapidly grow with the support of a strong partner network across the region.”

Pure Storage has appointed Ben Goodman as Director of Channels across the Asia-Pacific region, in a new regional role for the company following a raft of local management changes.

In this new role, which begins on March 22, Goodman will be responsible for driving all aspects of the channel ecosystem, including distribution and system integrators, and the infrastructure to support them.

Goodman will also be tasked with partner recruitment and extending Pure’s coverage, and overseeing programs and activities to create demand through partners, supporting sales, presales and services enablement efforts - he will be based in Singapore.

“Goodman has an outstanding track record and maintains a clear focus around creating loyalty and driving mutual success with the channel community, leading with the technologies and innovation that create customer value," says Michael Alp, Vice President, APJ, Pure Storage.

"This will be invaluable in his new role, as Pure continues to rapidly grow with the support of a strong partner network across the region.”

Alp says Goodman is a veteran of the IT industry, having risen through the ranks and emerged a regional leader overseeing teams across Asia Pacific.

His career includes 12 years at EMC, where he departs the role of Director of Sales Strategy and Transformation, Asia Pacific.

Goodman's regional appointment follows changes within the local Pure Storage senior team, including Nigel Peach taking on the new role of Director of Alliances and Systems Integrators for APJ, and Mike Sakalas joining the company as Country Manager for A/NZ, assuming Peach’s former role.

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