Menu
Yelp sues positive review provider Revleap

Yelp sues positive review provider Revleap

Revleap says it can get businesses good reviews on Yelp

Most of these one-star reviews come from people who have never stayed at Union Street Guest House.

Most of these one-star reviews come from people who have never stayed at Union Street Guest House.

Yelp has filed a lawsuit against Revleap, a company that says it can help businesses improve their ratings, though Yelp says it actually spams them and cons them out of money.

Revleap, based in Los Angeles, operates a paid service that it says can "create a large constant flow of positive reviews that stay on top of your profile, and remove fake reviews," according to its website.

These sorts of messages are knowingly false, Yelp contends in a lawsuit filed Friday, because Revleap has no way of removing bad reviews or getting good ones to appear more prominently.

In addition, Yelp says, Revleap uses gift cards to entice customers into writing positive reviews about its clients to deceptively boost their ratings, Yelp said in a blog post.

The lawsuit seeks an injunction to end the practice along with unspecified damages. Yelp says it hopes the lawsuit will help businesses distinguish between companies playing by the rules, and those using Yelp's name to make a dollar by taking advantage of small businesses.

Revleap's owners expressed dismay upon being told of the lawsuit. Co-owner Alec Farwell said Yelp is "destroying small business owners" and called the accusations "ridiculous."

Yelp's terms of service prohibit compensating someone or being compensated to write or remove a review, as well as the posting of fake reviews or other conduct that could lead to biased reviews.

Revleap would not say how many clients it has, although its clients have affiliates in 2,000 locations across the U.S., its co-owners said.

Yelp has faced its own allegations of manipulated reviews, with some companies claiming they received fraudulent reviews after turning down pitches to advertise. But the U.S. Federal Trade Commission closed its investigation of Yelp last month without taking any action.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicesyelpe-commerceRevleapmobileinternetsearch engines

Featured

Slideshows

Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow Electronics introduced Tenable Network Security to local resellers in Sydney last week, officially launching the distributor's latest security partnership across Australia and New Zealand. Representing the first direct distribution agreement locally for Tenable specifically, the deal sees Arrow deliver security solutions directly to mid-market and enterprise channel partners on both sides of the Tasman.

Arrow exclusively introduces Tenable Network Security to A/NZ channel
Examining the changing job scene in the Kiwi channel

Examining the changing job scene in the Kiwi channel

Typically, the New Year brings new opportunities for personnel within the Kiwi channel. 2017 started no differently, with a host of appointments, departures and reshuffles across vendor, distributor and reseller businesses. As a result, the job scene across New Zealand has changed - here’s a run down of who is working where in the year ahead…

Examining the changing job scene in the Kiwi channel
Show Comments