Menu
Accenture completes Reactive Media purchase

Accenture completes Reactive Media purchase

Deal bolsters Accenture Interactive

Accenture has completed its acquisition of one of Australia’s largest independent digital agencies.

The Reactive Media acquisition, first announced on December 2, 2014, bolsters the company's end-to-end marketing experience services offered through Accenture Interactive, part of Accenture Digital.

According to a company statement, it also further enhances the company's ability to assist chief marketing officers and brand leaders create distinctive customer experiences and bring them to market with speed.

Accenture Interactive, senior managing director, Brian Whipple, said the acquisition of Reactive boosted the company's growing portfolio of digital marketing services in Australia, New Zealand and globally.

“We’re better positioned than ever to help marketing leaders provide innovative and engaging customer experiences across all channels as they look to capitalise on digital disruption," he said.

"We’re looking forward to working with our new colleagues from Reactive on Accenture Interactive’s one global team that offers highly specialised capabilities at scale in the market for digital marketing and design services.”

Reactive is the latest in a number of acquisitions that strengthen the digital marketing, service design and technology services provided through Accenture Interactive.

In 2013, Accenture acquired Fjord, which specialises in designing digital experiences and services that engage consumers across platforms.

Also in 2013, Acquity Group became part of Accenture Interactive.

Read more: Accenture acquires Reactive Media

In 2012, Accenture bought avVenta, a provider of digital production services to leading brands and agencies across multiple industries.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Reactive Mediasenior managing directoravVentaAccenture InteractiveBrian WhippleFjord

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments