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Accenture completes Reactive Media purchase

Accenture completes Reactive Media purchase

Deal bolsters Accenture Interactive

Accenture has completed its acquisition of one of Australia’s largest independent digital agencies.

The Reactive Media acquisition, first announced on December 2, 2014, bolsters the company's end-to-end marketing experience services offered through Accenture Interactive, part of Accenture Digital.

According to a company statement, it also further enhances the company's ability to assist chief marketing officers and brand leaders create distinctive customer experiences and bring them to market with speed.

Accenture Interactive, senior managing director, Brian Whipple, said the acquisition of Reactive boosted the company's growing portfolio of digital marketing services in Australia, New Zealand and globally.

“We’re better positioned than ever to help marketing leaders provide innovative and engaging customer experiences across all channels as they look to capitalise on digital disruption," he said.

"We’re looking forward to working with our new colleagues from Reactive on Accenture Interactive’s one global team that offers highly specialised capabilities at scale in the market for digital marketing and design services.”

Reactive is the latest in a number of acquisitions that strengthen the digital marketing, service design and technology services provided through Accenture Interactive.

In 2013, Accenture acquired Fjord, which specialises in designing digital experiences and services that engage consumers across platforms.

Also in 2013, Acquity Group became part of Accenture Interactive.

Read more: Accenture acquires Reactive Media

In 2012, Accenture bought avVenta, a provider of digital production services to leading brands and agencies across multiple industries.

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Tags Reactive Mediasenior managing directoravVentaAccenture InteractiveBrian WhippleFjord

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