Menu
Google Now adds data from Lyft, Airbnb and many more apps

Google Now adds data from Lyft, Airbnb and many more apps

The content could give a lift to Google in mobile search

The latest update to Google Now on Android is a big one, with data from outside apps like Airbnb and Lyft fed in.

The latest update to Google Now on Android is a big one, with data from outside apps like Airbnb and Lyft fed in.

Google Now just got a lot smarter, adding data from dozens of outside apps to help people get more things done as they go about their day.

Google Now is a search tool and digital assistant built into Android devices and the Chrome browser, and included as part of the Google search app for iOS. Until now it's served up information about the weather, restaurant reservations, shipping notifications and nearby events based on people's past Google searches and reading their Gmail messages. The content is presented as "cards" that users can swipe through and dismiss as they please. The idea is to present helpful information, sometimes before people know they need it.

Now, a much wider variety of cards will be incorporated into the Android version of the app, including for the first time information from third-party apps like Pandora, Airbnb, Lyft, and real estate database Zillow -- provided a user has those apps installed. Adding more of those cards will make it faster to get information from the other apps, and perhaps make them more useful.

Take this example for Airbnb: A person uses Google search to plan a trip but can't decide right away where to book. Later, after opening the Google Now app, a card from Airbnb appears for the location and dates researched, helping the person choose a place to stay. Or if a person who uses Lyft lands at an airport, Google Now can offer to order them a ride.

The integrations could lead to more use of Google Now, provided the suggestions are useful and not annoying. And they could address a mounting challenge for Google -- that people are getting more and more information from apps rather than searching the web.

Google's share of U.S. mobile search ad spending could fall to 64 percent this year, research company eMarketer said in a report last June, down from 83 percent in 2012, while Yelp's share was expected to grow.

The more than two dozen new cards will roll out over the next few weeks, Google said, with more on the way. Plans for bringing the new cards to iOS were not announced.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicesGooglemobilesocial mediainternetsearch engines

Featured

Slideshows

Educating from the epicentre - Why distributors are the pulse checkers of the channel

Educating from the epicentre - Why distributors are the pulse checkers of the channel

​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

Educating from the epicentre - Why distributors are the pulse checkers of the channel
Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow Electronics introduced Tenable Network Security to local resellers in Sydney last week, officially launching the distributor's latest security partnership across Australia and New Zealand. Representing the first direct distribution agreement locally for Tenable specifically, the deal sees Arrow deliver security solutions directly to mid-market and enterprise channel partners on both sides of the Tasman.

Arrow exclusively introduces Tenable Network Security to A/NZ channel
Show Comments