Menu
Apple hits Samsung at home, where it hurts

Apple hits Samsung at home, where it hurts

With China and Japan in its pocket, Apple is gaining in South Korea

Apple is getting closer to matching Samsung Electronics on its home turf, as it has done with other East Asian rivals.

Apple had a record-high 20 percent of the South Korean smartphone market in the last quarter of 2014, up from 11 percent a year earlier, according to Strategy Analytics.

It's an embarrassing development for Samsung, which has seen its mobile fortunes wither since the release of the iPhone 6.

"The South Korean market is seeing a changing of the guard," Strategy Analytics analyst Neil Mawston said via email. "Apple is outperforming in East Asian markets because of enhanced new smartphone models, deeper distribution channels and large subsidies from mobile operators."

According to Counterpoint Research, Samsung's domestic market share in smartphones fell to 46 percent in November from 61 percent in September, while Apple rose to 33 percent from 7 percent.

"Advanced consumers in markets such as Japan, China and Korea have over the last two years warmed up to larger-screen smartphones. Most consumers in these markets are mature smartphone users and have been waiting for a larger-screen iPhone," said Neil Shah, a partner at Counterpoint.

"There has been a huge pent-up demand for large screen iPhones and as a result Apple has been able to extend its lead handsomely."

Samsung will take little comfort from Apple's performance next door. In China, Apple recently grabbed the lead in the smartphone market for the first time, according to Canalys, due to the popularity of the iPhone 6 and 6 Plus. In Japan, it has been dominant since 2012, according to MM Research Institute, which puts Apple's share at 57 percent during the April to September period of 2014, more than Sharp and Sony combined.

Even on the world stage, Apple's blockbuster sales of 74.5 million iPhones in the last quarter have put it neck and neck with Samsung.

Tim Hornyak covers Japan and emerging technologies for The IDG News Service. Follow Tim on Twitter at @robotopia.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Appleconsumer electronicsSamsung Electronicssmartphonessony

Featured

Slideshows

Reseller News launches inaugural Hall of Fame lunch

Reseller News launches inaugural Hall of Fame lunch

Reseller News welcomed 2015 and 2016 inductees - Darryl Swann, Dave Rosenberg, Gary Bigwood, Keith Watson, Mike Hill and Scott Green - to the inaugural Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed how the channel can collectively work together to benefit New Zealand, the Kiwi skills shortage and the future of the industry. Photos by Maria Stefina.

Reseller News launches inaugural Hall of Fame lunch
Educating from the epicentre - Why distributors are the pulse checkers of the channel

Educating from the epicentre - Why distributors are the pulse checkers of the channel

​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

Educating from the epicentre - Why distributors are the pulse checkers of the channel
Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Show Comments