Menu
INSIGHT: How will Microsoft sell Windows 10?

INSIGHT: How will Microsoft sell Windows 10?

“As Windows 10 comes to fruition in the next few months watching how Microsoft prepares its sales channels for the challenges of selling works better together will be a key story to watch.”

Microsoft’s Windows 10 event was chock full of surprises and insight into the direction of tech giant and its next operating system.

One thing that wasn’t a surprise, according to Stephen Baker, Vice President Industry Analysis, NPD Research, was the focus on cross-platform integration for Windows 10.

As part of the announcement, Microsoft revealed that multiple devices such as phones, tablets, 2 in 1 PCs, clamshells, and all the way up to 84” Surface Hub devices will all run the same basic OS.

“Continuity between devices is now a core function of the operating system,” Baker comments. “Certainly both Apple and Google have been moving in this direction and now Microsoft has joined the trend.

“It is a clearly a great accomplishment to build something that runs well on multiple types of hardware platforms and supports apps that cross all those platforms – and the talent it takes to build something like that should never cease to amaze us.”

But it is not just a software story according to Baker, because creating an integrated platform really means a platform.

“It requires integrated hardware, services, apps, and a sales channel that can absorb the complexities of integration and explain it to the customer,” he explains.

“So while most of the analysis is likely to surround the hardware, or apps, or services that are required to make this all work seamlessly I am going to focus on how to get this into the hands of the consumer.”

Baker says selling a solution to consumers, a “works better together” story is an extraordinarily difficult task, one that has been mastered among corporate channels but not to consumers.

In today’s consumer environment, where choices in some ways seem to be multiplying and in other ways seem to be shrinking, Baker believes finding the right sales channel along with the right message is paramount to be able to deliver a complicated message like that in an environment that normally look for simple.

“Of course Apple has been the leader in this by virtue of its ability to be both a quality software developer and a hardware manufacturer, but also because it has become a great retailer,” he adds.

Subscribe here for up-to-date channel news

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags NPD ResearchMicrosoftWindowsWindows 10

Featured

Slideshows

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

Revealed at a glitzy bash in Sydney at the Ivy Penthouse, the first StorageCraft Partner Awards locally saw the vendor honour its top-performing partners with ASI Solutions, SMBiT Pro, Webroot, ACA Pacific and Soft Solutions New Zealand taking home the top awards. Photos by Maria Stefina.

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards
Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

​Synnex and Lenovo hosted 18 resellers for an action-packed weekend adventure in RotoVegas, taking in white water rafting on the Kaituna River, as well as quad biking and dinner at Stratosfare​, overlooking Lake Rotorua at the top of Mount Ngongotaha​. Photos by Synnex.

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip
Show Comments