Menu
INSIGHT: How will Microsoft sell Windows 10?

INSIGHT: How will Microsoft sell Windows 10?

“As Windows 10 comes to fruition in the next few months watching how Microsoft prepares its sales channels for the challenges of selling works better together will be a key story to watch.”

Microsoft’s Windows 10 event was chock full of surprises and insight into the direction of tech giant and its next operating system.

One thing that wasn’t a surprise, according to Stephen Baker, Vice President Industry Analysis, NPD Research, was the focus on cross-platform integration for Windows 10.

As part of the announcement, Microsoft revealed that multiple devices such as phones, tablets, 2 in 1 PCs, clamshells, and all the way up to 84” Surface Hub devices will all run the same basic OS.

“Continuity between devices is now a core function of the operating system,” Baker comments. “Certainly both Apple and Google have been moving in this direction and now Microsoft has joined the trend.

“It is a clearly a great accomplishment to build something that runs well on multiple types of hardware platforms and supports apps that cross all those platforms – and the talent it takes to build something like that should never cease to amaze us.”

But it is not just a software story according to Baker, because creating an integrated platform really means a platform.

“It requires integrated hardware, services, apps, and a sales channel that can absorb the complexities of integration and explain it to the customer,” he explains.

“So while most of the analysis is likely to surround the hardware, or apps, or services that are required to make this all work seamlessly I am going to focus on how to get this into the hands of the consumer.”

Baker says selling a solution to consumers, a “works better together” story is an extraordinarily difficult task, one that has been mastered among corporate channels but not to consumers.

In today’s consumer environment, where choices in some ways seem to be multiplying and in other ways seem to be shrinking, Baker believes finding the right sales channel along with the right message is paramount to be able to deliver a complicated message like that in an environment that normally look for simple.

“Of course Apple has been the leader in this by virtue of its ability to be both a quality software developer and a hardware manufacturer, but also because it has become a great retailer,” he adds.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags NPD ResearchMicrosoftWindowsWindows 10

Featured

Slideshows

Educating from the epicentre - Why distributors are the pulse checkers of the channel

Educating from the epicentre - Why distributors are the pulse checkers of the channel

​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

Educating from the epicentre - Why distributors are the pulse checkers of the channel
Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow Electronics introduced Tenable Network Security to local resellers in Sydney last week, officially launching the distributor's latest security partnership across Australia and New Zealand. Representing the first direct distribution agreement locally for Tenable specifically, the deal sees Arrow deliver security solutions directly to mid-market and enterprise channel partners on both sides of the Tasman.

Arrow exclusively introduces Tenable Network Security to A/NZ channel
Show Comments