Menu
Teradata buys mobile marketing software company, Appoxee

Teradata buys mobile marketing software company, Appoxee

Appoxee's tools aim to help companies retain mobile app users

To beef up its mobile marketing portfolio, analytics systems supplier Teradata has acquired Appoxee, a Tel Aviv startup that develops in-app and push messaging software designed to increase mobile user engagement.

The deal closed in December, but was publicly disclosed on Tuesday by Teradata. The Dayton, Ohio, company didn't disclose financial terms of the deal.

Appoxee's software provides mobile developers with the tools to create push and in-app messages. This content can help companies retain users, fend off competing apps and aid corporate marketing efforts, according to Appoxee's website.

Push messages can, for example, remind a person to finish a purchase started on a retailer's mobile app, encourage a user to complete a mobile game they've started or send alerts when an app has been updated. The messages, which appear on a mobile device's home screen, are personalized and can include information like a person's name or details on the last time they used an app. In-app messages allow developers to create HTML messages that are viewed when a person is using an app. Examples of in-app message include coupons and content with images and videos.

Appoxee also offers an analytics platform to track app usage and an algorithm that analyzes previous app usage and uses that information to send a message when a person is most likely to open it.

Buying Appoxee provides Teradata with more mobile marketing capabilities, Teradata said in a news release, adding that it was especially interested in the software's ability to engage customers in real time.

Appoxee's products will be immediately added to the Teradata Integrated Marketing Cloud, Teradata said.

Fred O'Connor writes about IT careers and health IT for The IDG News Service. Follow Fred on Twitter at @fredjoconnor. Fred's e-mail address is fred_o'connor@idg.com

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags business issuesTeradataAppoxeeMergers and acquisitions

Featured

Slideshows

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow Electronics introduced Tenable Network Security to local resellers in Sydney last week, officially launching the distributor's latest security partnership across Australia and New Zealand. Representing the first direct distribution agreement locally for Tenable specifically, the deal sees Arrow deliver security solutions directly to mid-market and enterprise channel partners on both sides of the Tasman.

Arrow exclusively introduces Tenable Network Security to A/NZ channel
Examining the changing job scene in the Kiwi channel

Examining the changing job scene in the Kiwi channel

Typically, the New Year brings new opportunities for personnel within the Kiwi channel. 2017 started no differently, with a host of appointments, departures and reshuffles across vendor, distributor and reseller businesses. As a result, the job scene across New Zealand has changed - here’s a run down of who is working where in the year ahead…

Examining the changing job scene in the Kiwi channel
​What are the top 10 tech trends for New Zealand in 2017?

​What are the top 10 tech trends for New Zealand in 2017?

Digital Transformation (DX) has been a critical topic for business over the last few years and IDC is now predicting a step change as DX reaches macroeconomic levels. By 2020 a DX economy will emerge and it will become the core of what New Zealand industries focus on. From the board level through to the C-Suite, Kiwi organisations must be prepared to think and act digital when the DX economy emerges in 2017.

​What are the top 10 tech trends for New Zealand in 2017?
Show Comments