Menu
New LG chief outlines 2015 business strategies

New LG chief outlines 2015 business strategies

2015 consumer electronics business strategy focused on leveraging LG’s value-added products to expand business opportunities around the world.

LG Electronics (LG) has revealed its 2015 consumer electronics business strategy focused on leveraging the company's value-added products to expand business opportunities around the world.

At a VIP media roundtable during the 2015 International CES, Brian Kwon, the new Executive Vice President and CEO of the LG Home Entertainment Company, outlined the company’s TV technology, product and marketing plans for the coming year, aggressive strategies designed to further enhance LG’s competitiveness and profitability.

“We are determined to create further growth momentum in next-generation home entertainment business areas by providing innovative solutions and services,” Kwon said.

“We will heighten LG brand’s profile in markets across the world by developing highly differentiated, world-class products, including our OLED TVs and ULTRA HD TVs.

"At the same time, we’ll enhance the convergence strategy allowing us to move toward integrating an array of new Internet of Things (IoT) solutions that will enable our customers to connect their TVs to multiple devices more seamlessly."

Addressing current global TV market conditions, Kwon noted that LG’s emphasis on product and cost competitiveness will put the company in a more favourable position to ward off increased competition from China and protect itself from the repercussions of the weaker Japanese Yen.

“We’re implementing a series of marketing and product strategies to better position the LG in light of this intense competition," he added.

Kwon cited four overarching strategies designed to solidify LG’s role in the home entertainment market:

(1) leading the global OLED TV market

(2) expanding LG’s penetration in the 4K ULTRA HD TV market

(3) securing a dominant position in providing outstanding user experiences

(4) strengthening the product competitiveness of its IT and AV product lines.

Leading the Global OLED TV Market

“In 2014, LG focused on gaining business momentum and positioning itself for the future by actively promoting our flagship OLED TV lineup,” Kwon said.

“This year, we intend to significantly expand the market penetration of LG OLED TVs which have been receiving superb reviews as the next generation TV.

"LG OLED means perfect black, perfect colours and a breathtaking viewing experience. Collectively, our OLED technologies will propel us forward as a trusted leader in the global premium TV market.”

LG launched the industry’s first 4K OLED TVs in August 2014.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags lg

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments