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Why vendors see storage as more than "just a flash in the pan"

Why vendors see storage as more than "just a flash in the pan"

"Vendors are aggressively flash optimising their offerings to provide improved performance, longer endurance, higher reliability, and a lower effective cost per gigabyte."

The storage industry continues to evolve and the flash-based array market – including all-flash arrays (AFAs) and hybrid flash arrays (HFAs) – is showing explosive growth.

According to new research from International Data Corporation (IDC), the emergence of more robust offerings that can handle a wide range of increasingly complex workloads helped drive the worldwide flash-based array market to $11.3 billion in 2014.

As a result, IDC believes the impact that flash-based arrays will have on the data centre is "undeniable" as more flash-based platforms are delivering enterprise-class data services, including snapshots, clones, encryption, replication, and quality of service (QoS) as well as storage efficiency features.

Once dominated by storage startups looking to carve out a niche with flash-optimized solutions, the promise of flash in the data centre is driving traditional enterprise storage vendors, such as Dell, EMC, HDS, HP, IBM, NetApp and Oracle, to all get on board and offer flash-optimized HFAs, and in some cases AFAs.

"Vendors are aggressively flash optimising their offerings to provide improved performance, longer endurance, higher reliability, and a lower effective cost per gigabyte," says Eric Burgener, Research Director, Storage Systems, IDC.

"The most successful vendors will be those that can make a smooth transition from the traditional, dedicated application model to mixed workload consolidation."

Additional findings from IDC's research report that start-up revenue leaders in the flash-based array space include Nimble Storage (an HFA supplier), Pure Storage, and SolidFire while the worldwide HFA and AFA segments will reach $10.0 billion and $1.3 billion, respectively, in 2014.

To be successful, Burgener believes flash-based array vendors must have a flash-optimised platform that offers in-line compression and de-duplication as well as other enterprise-class data services and as a consequence, end users should "strongly consider" flash-based arrays when retiring existing enterprise storage platforms.

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