Menu
Microsoft still believes in feature phones, launches $29 Nokia 215

Microsoft still believes in feature phones, launches $29 Nokia 215

The 2G phone can remain on standby for 29 days between charges, and has Twitter and Facebook integration

The Nokia 215 lacks a 3G connection, but has Twitter and Facebook integration.

The Nokia 215 lacks a 3G connection, but has Twitter and Facebook integration.

Launching a feature phone at the beginning of 2015 may seem strange, but Microsoft is convinced there is still a market for the Nokia 215 as a second phone and in parts of the world were electricity is scarce and budgets are small.

Microsoft calls Nokia 215 the company's most affordable "Internet-ready entry-level phone" with Facebook and Twitter integration. The screen measures 2.4 inches and the camera has a 0.3-megapixel resolution.

On the software side, it uses the Series 30+ operating system and has Bing Search and an Opera Mini Browser. Opera redirects traffic to the browser via its own servers to be able to decrease the amount of data sent to the phone. That's sorely needed on a phone like the Nokia 215, which has maximum download speed of only 236.8kbps using Edge.

Besides the US$29 price tag, the phone's stand-by time of up to 29 days is the biggest attraction. For people who live in parts of the world were electricity isn't readily available, that's an important consideration.

The reasoning behind sticking with this segment of the market for now is pretty straightforward; The development costs -- including components and patent licensing -- are too high for smartphones to compete at the very bottom end of the market, according to Neil Mawston, executive director at Strategy Analytics. So feature phones aren't going away, he said in a recent interview.

Global mobile phone shipments increased to 459.5 million during the third quarter, including about 140 million feature phones.

Unlike on smartphones, Microsoft has decided to keep the Nokia brand on its cheapest phones. The Nokia brand is more well-known in parts of the world were feature phones are still relevant.

The Nokia 215 with one or two SIM slots is first rolling out in some parts of the Middle East, Africa, Asia, and Europe during this quarter.

Send news tips and comments to mikael_ricknas@idg.com

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags consumer electronicsMicrosoftsmartphones

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments