Menu
Messaging app Line buys Microsoft's MixRadio music-streaming app

Messaging app Line buys Microsoft's MixRadio music-streaming app

Microsoft says that Line gives MixRadio 'an excellent platform for expansion'

MixRadio's service will stay alive, partly through continued collaboration with Microsoft.

MixRadio's service will stay alive, partly through continued collaboration with Microsoft.

Line, the messaging app from Japan, has acquired MixRadio, the free music-streaming service Microsoft gained through its Nokia acquisition, the companies announced Thursday.

The deal gives Line, already popular with 170 million monthly active users, a new way to attract more customers at a time of rising interest in music streaming. It also explains what Microsoft would do with the music service after Microsoft said it would spin it off, as the company now focuses on "productivity." Apparently music doesn't make people productive.

MixRadio's service, which lets users create mixes around multiple artists, will stay alive. In fact, MixRadio will continue to work with Microsoft to offer a personalized music experience as a third party service on Lumia smartphones, Line said in its announcement. But as part of Line, it's likely to find its way to more platforms.

Line gives MixRadio "an excellent platform for expansion to provide a valid and appealing alternative to illegal downloading in many markets around the world," , Microsoft said Thursday.

Line's app, available on iOS, Android, Windows phone, BlackBerry, and the desktop, provides free voice and video calls. Competitors include Facebook-owned WhatsApp and Facebook Messenger, as well as China's WeChat and South Korea's KakaoTalk.

MixRadio's service has begun to diversify to new platforms in home audio and wearable devices, having recently been integrated into Harman Kardon Omni wireless speakers and the Adidas miCoach Smart Run watch.

The deal is expected to close early next year. Terms were not disclosed. It follows other music-streaming acquisitions like Google's purchase of Songza and Apple's purchase of Beats Music and Electronics.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicesinstant messagingMicrosoftMixRadioMusic and audiomobilesocial mediainternetLinemobile applications

Featured

Slideshows

Educating from the epicentre - Why distributors are the pulse checkers of the channel

Educating from the epicentre - Why distributors are the pulse checkers of the channel

​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

Educating from the epicentre - Why distributors are the pulse checkers of the channel
Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow Electronics introduced Tenable Network Security to local resellers in Sydney last week, officially launching the distributor's latest security partnership across Australia and New Zealand. Representing the first direct distribution agreement locally for Tenable specifically, the deal sees Arrow deliver security solutions directly to mid-market and enterprise channel partners on both sides of the Tasman.

Arrow exclusively introduces Tenable Network Security to A/NZ channel
Show Comments