Menu
Google meshes multiple enterprise partner programs into one

Google meshes multiple enterprise partner programs into one

The goal is to boost the quality and engagement of its resellers, integrators and developers

Google will try to boost the enthusiasm, commitment and sales of its enterprise partners with a revamped, consolidated program that offers more incentives and rewards.

Google's seven enterprise partner programs, organized around products and geographies, will be fused into one designed to simplify and intensify the company's relationship with resellers, system integrators and developers.

The new Google for Work and Education Partner Program, announced Thursday, will encompass the Apps suite, Chrome browser and OS, Android, the Cloud Platform's IaaS and PaaS products, enterprise Maps technology and Search Appliance.

The program will have three tracks: the Sales track for resellers; the Services track for integrators and consultants; and the Technology track for developers. Partners can join more than one track. There will also be two tiers of partners: the regular tier and the Premier tier.

Google's 10,000 enterprise partners will be transitioned to the new program, which comes with revised requirements and a new application process. Partner benefits include access to marketing and sales support, training and resources, a customer account management console, permission to display official Google badges, product discounts and listing in the official partner directory. Those in the Premier tier get extra benefits in areas like partner support, marketing, funding, financial incentives, events and training.

Google is focused not just on the number of partners it has but also in the quality of their work and their commitment to the Google products, according to Murali Sitaram, director of Global Partnerships & Strategic Alliances, Google for Work. Specifically, it's important for Google to ensure that partners represent the company's brand effectively, conveying a spirit of innovation and speed in cloud and mobile.

The company expects it will be easier to drive home this message to all partners and steer them in this direction by consolidating the multiple, narrower programs into this all-encompassing one.

"We want the partner ecosystem to reflect that appropriately," he said.

Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags distributionapplicationsGooglesoftwarecloud computinginternet

Featured

Slideshows

Examining the changing job scene in the Kiwi channel

Examining the changing job scene in the Kiwi channel

Typically, the New Year brings new opportunities for personnel within the Kiwi channel. 2017 started no differently, with a host of appointments, departures and reshuffles across vendor, distributor and reseller businesses. As a result, the job scene across New Zealand has changed - here’s a run down of who is working where in the year ahead…

Examining the changing job scene in the Kiwi channel
​What are the top 10 tech trends for New Zealand in 2017?

​What are the top 10 tech trends for New Zealand in 2017?

Digital Transformation (DX) has been a critical topic for business over the last few years and IDC is now predicting a step change as DX reaches macroeconomic levels. By 2020 a DX economy will emerge and it will become the core of what New Zealand industries focus on. From the board level through to the C-Suite, Kiwi organisations must be prepared to think and act digital when the DX economy emerges in 2017.

​What are the top 10 tech trends for New Zealand in 2017?
Top 15 Kiwi tech storylines to follow in 2017

Top 15 Kiwi tech storylines to follow in 2017

​The New Year brings the usual new round of humdrum technology predictions, glaringly general, unashamedly safe and perpetually predictable. But while the industry no longer sees value in “cloud is now the norm” type projections, value can be found in following developments of the year previous, analysing behaviours and patterns to formulate a plan for the 12 months ahead. Consequently, here’s the top Kiwi tech storylines to follow in 2017...

Top 15 Kiwi tech storylines to follow in 2017
Show Comments