Menu
With biggest update in two years, Pandora wants more of your feedback

With biggest update in two years, Pandora wants more of your feedback

The company's updated mobile app wants users to rate songs more frequently

Pandora's updated app provides new ways for users to see their history of ratings, and change them.

Pandora's updated app provides new ways for users to see their history of ratings, and change them.

Do you hate the song Pandora just played for you? The music streaming service wants you to give it more feedback so it can play the songs you want to hear.

Pandora has released a major update to its app for iOS and Android smartphones -- the biggest update in two years, the company says. The interface gets a cleaner design, but more importantly Pandora is now nudging users to provide more feedback about stations and songs they like.

It's also added a new feature that lets users change their thumbs up or down ratings for songs after the fact, providing it with more accurate input.

It's part of a plan to keep users active and continually supplying Pandora with data about their likes and dislikes, so it has a greater chance of playing music they want to hear and can keep them from switching to rivals like Spotity or Rdio.

"Thumbing is a strong signal to us," said CTO Chris Martin. "Getting every user to thumb more has high value."

Pandora has already started to roll the update out and it should reach everyone soon.

Users can see what songs they've given a thumbs up or thumbs down to in a new personalization section, where they can update those ratings if they've changed their mind. The section also shows new genres and artists that Pandora thinks you might like.

No new forms of data are being gathered with the updated app, Martin said. But Pandora hopes the changes will keep users engaged at a time when there's no shortage of alternatives for streaming music. Spotify and Rdio, for instance, let users create their own playlists instead of asking them to rate each song.

Pandora has now collected 45 billion data points about people's likes and dislikes, which it incorporates into its algorithms for deciding which songs to play. It says it has a library of over 1.2 million songs, which it's analyzed by looking at everything from the breathiness of the vocals to the guitar sound and the prevalence of the bass.

Spotify though has more than 30 million songs in its library, and has grabbed a lot of attention lately.

But the increased feedback Pandora gets will help it play more of what its users want to hear, Martin said. That's assuming they keep busy with their thumbs.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Subscribe here for up-to-date channel news

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicesSpotifyPandoraMusic and audioRdiomobileBeatsinternetmobile applications

Featured

Slideshows

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

Revealed at a glitzy bash in Sydney at the Ivy Penthouse, the first StorageCraft Partner Awards locally saw the vendor honour its top-performing partners with ASI Solutions, SMBiT Pro, Webroot, ACA Pacific and Soft Solutions New Zealand taking home the top awards. Photos by Maria Stefina.

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards
Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

​Synnex and Lenovo hosted 18 resellers for an action-packed weekend adventure in RotoVegas, taking in white water rafting on the Kaituna River, as well as quad biking and dinner at Stratosfare​, overlooking Lake Rotorua at the top of Mount Ngongotaha​. Photos by Synnex.

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip
Show Comments