Menu
Big move for retail as NZ tech firm shines in Big Apple

Big move for retail as NZ tech firm shines in Big Apple

As the passing foot traffic scuttled through Midtown Manhattan, where an estimated 1.6 million pass through each day, nestled in the heart of Times Square a Kiwi retail revolution was taking place.

As the passing foot traffic scuttled through Midtown Manhattan, where an estimated 1.6 million pass through each day, nestled in the heart of Times Square a Kiwi retail revolution was taking place.

Taking the stage at the Microsoft Technology Center in New York, VMob CEO Scott Bradley spoke of a blurring of the lines between the physical and digital worlds of retail, banishing the popular belief that online now rules the shopping roost.

Despite tough economic conditions, news coming out of the Big Apple earlier this year showed that revenue for the world’s 250 largest retailers reached $4.3 trillion in the last fiscal year, “and only 5% of this can be attributed to online sales.”

Addressing the American audience as he continues VMob’s expansion in the country, with its New York office set to open before Christmas, Bradley acknowledged that while “retail is tough”, there remains a “great opportunity” for retailers to take advantage of smarter mobile marketing.

“We’ve focused on the 95% of sales which arise from customers walking through the front door, engaging with the retail teams, buying the products and walking out again,” said Bradley, speaking alongside Natasha Hritzuk, Global Consumer Insights Director, Microsoft Advertising.

“Everybody wants to be innovative but without the risks associated with new emerging technologies coming into the market.

“We excel in helping organisations that have a physical presence use mobile to better engage with their customers.”

As straight talker from New Zealand, Bradley, who has shaped his career around uncovering and amplifying customer-focused engagement solutions for some of the world’s biggest brands during his 25 years in the technology, understands the game he operates within.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags appsazureVmobMicrosoftmobile

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments