Menu
INSIGHT: Channel partners must acquire new mobility skills to thrive in 2015

INSIGHT: Channel partners must acquire new mobility skills to thrive in 2015

As 2015 looms, Ian Curnow, Senior Manager of Enterprise and Mobility, Citrix believes businesses are changing the focus of projects to make their workforces more mobile.

As 2015 looms, businesses are changing the focus of projects to make their workforces more mobile.

Instead of concentrating on the devices that people can use to access applications and information when out of the office, businesses are looking into the platforms, locations and services that enable employees to work on the move.

This shift in focus is complementing the rising corporate and government adoption of cloud computing.

Key systems and applications are increasingly being run in hybrid or public clouds as organisations turn from capital to consumption-based IT models.

Vendors are proclaiming the cloud the ideal platform for mobility and rapidly developing and launching applications and products to enable businesses to join the mobile revolution.

But is the reality of mobility living up to the hype and what are the ramifications for the channel?

Despite promising take up by some workplace groups, gaps do exist. According to recent Forrester research, 61% of information workers work outside the office, and most use three devices or more for work purposes.

However, 72% of employees feel they are not equipped with the technology necessary to get their jobs done outside the office.

Security is another critical concern: 67% of technology decision makers say the lack of data protection capabilities on mobile devices concerns them.

While perhaps slow, progress is being made with businesses aware of the need to take a holistic approach to implementing mobility.

Forrester’s research shows 45% of organisations are building cross-functional teams to plan and recommend company-wide mobile strategies.

Channel partners have an excellent opportunity to help businesses take a service-based approach to mobility.

However, doing so involves more than showcasing the features and functions of mobility solutions and completing the implementation. It entails developing a deep understanding of mobility trends and technologies, and how businesses can leverage these to meet their short and longer-term objectives.

Some partners are establishing themselves as specialists in mobility and dedicating their energies and resources to this sector of the market.

By developing this deep understanding – and many vendors are happy to explain their products and decision-making – channel partners can elevate themselves from mobility implementation partner to consultant.

This gives them the standing to question business processes or provide input into the objectives of a mobility strategy.

While taking this approach may initially require channel partners to add more resources and undertake training, in the longer term it can pay huge dividends if undertaken correctly.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags BYODCitrixmobilityCloud

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments