Menu
Kiwis clamour for unreleased NZ tech

Kiwis clamour for unreleased NZ tech

When customers worldwide are clamouring for technology before its official launch, something is usually in the wind.

When customers worldwide are clamouring for technology before its official launch, something is usually in the wind.

Two technologies are, in fact, involved through a partnership formed between Dynatrace – formerly Compuware – and Endace.

The good news? It’s a New Zealand initiative, even though the formal launch won't be until next year.

Dynatrace has a international presence, while Endace, which was bought by Emulex, is a spin-off from Waikato University.

It all began two years ago with an unrelated phone call from Endace to Dynatrace. Discussions then led to the two deciding to jointly develop technologies so one complemented the other, with all the testing and building carried out in Hamilton where Endace employs 80 engineers.

It essentially brings together application management and a packet management tool running on Endace's black box hardware.

“Customers are saying we need this right now,” says John Halonen, Country Manager New Zealand. “In fact, marketing is having trouble catching up.

“It's driven by customer demand, not technology. Organisations with performance issues should begin addressing them immediately.”

Endace APAC vice president Chris Gibbs says anyone who depends on customer revenue must guarantee the customer experience, adding; “We believe we are offering a unique platform that differentiates us.”

There are already several New Zealand customers, though only Spark Digital can be named at this stage. But Halonen says the partnership is working on every continent, with sales in banking, telecommunications and manufacturing.

Gibbs says they are guaranteeing 100% data capture in a network - as the Dynatrace application management software provides the data to store on the purpose-built Endace hardware, which currently offers up to 64 tBytes of storage.

“It can be run as a managed service, either in the cloud or at a data centre,” Halonen adds.

Currently it is being charged on a solution basis while the final charging mechanism is worked through.

In September, Compuware announced that it would become a private company with part of the announcement including the global rebranding to Dynatrace.

Halonen says this has allowed the APM business to project a more modern and powerful image to the market.

“Compuware has been a well recognised brand in application performance management for 41 years,” he says. “However, key in staying a leader in the industry is to continuously renew ourselves through technical innovation.

“The way our customer organisations operate and application and services are delivered has changed fundamentally.

“Monolithic IT architectures have been replaced with agile dynamic environments containing virtualisation, cloud infrastructure and mobility, as example.

“The new brand better describes our organisation, attitude and the business environment in which we operate – light, fast, user focused, automated and high business value and relevance.”

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags EndacedynaTraceEmulexCompuware

Featured

Slideshows

Educating from the epicentre - Why distributors are the pulse checkers of the channel

Educating from the epicentre - Why distributors are the pulse checkers of the channel

​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

Educating from the epicentre - Why distributors are the pulse checkers of the channel
Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow Electronics introduced Tenable Network Security to local resellers in Sydney last week, officially launching the distributor's latest security partnership across Australia and New Zealand. Representing the first direct distribution agreement locally for Tenable specifically, the deal sees Arrow deliver security solutions directly to mid-market and enterprise channel partners on both sides of the Tasman.

Arrow exclusively introduces Tenable Network Security to A/NZ channel
Show Comments