Menu
Google to label 'mobile friendly' websites

Google to label 'mobile friendly' websites

Whether a site is optimised for mobile could become a search rank signal, Google said

In the next few weeks, Google will start to label websites that render well on mobile devices and is considering giving that label weight as a search rank signal, the company said Tuesday.

Websites can earn a "mobile-friendly" badge that is displayed with search results if the site avoids requiring software such as Adobe Systems' Flash, which isn't officially supported in later versions of Android or by Apple's iOS.

The designation can also be earned if text is readable without zooming, content is sized so that horizontal and vertical scrolling isn't required and links are spaced far enough apart for easy tapping.

"We see these labels as a first step in helping mobile users to have a better mobile web experience," wrote Ryoichi Imaizumi and Doantam Phan of Google's Mobile Search.

In a report released last year, comScore calculated that more than one-third of time spent browsing the Web was done from a mobile device, a figure expected to grow as smart phones become more widely used.

Google has created a page to test if a site will be considered mobile friendly and a guide for building such sites.

Send news tips and comments to jeremy_kirk@idg.com. Follow me on Twitter: @jeremy_kirk

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Googlemobileinternetsearch engines

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments