Menu
Top 6 key business and technology trends for 2015...

Top 6 key business and technology trends for 2015...

“Organisations that embrace change and adopt new ways of working can be more successful."

The Internet of Things, unrelenting expansion of big data, and increasing ability to analyse and act on data are likely to be hallmarks of key technology trends in 2015 and beyond.

That’s the view of Max McLaren, regional vice president and general manager, Red Hat, who expects to see continued change and challenges for the Chief Information Officer (CIO).

“Information technology has an essential role in virtually every organisation today,” he explains, “so it has become critically important to break free from set behaviours and relationships in order to establish IT as a full business partner.

“Organisations that embrace change and adopt new ways of working can be more successful, gaining a competitive advantage over those that are not willing to move forward.”

McLaren has outlined six key business and technology trends that he anticipates for 2015:

1. The CIO becomes a Chief Innovation Officer

“While CIOs have traditionally worked to bridge the divide between IT and business, and have made significant progress in their efforts to align IT activities with business unit requirements, the need to proactively supply the business with “platforms of innovation” are now a necessity and not a luxury or a side project.

“In 1958, the average tenure of a Fortune 500 company was 61 years, today it is 18. Of the Fortune 500 companies that existed in 1955, 87% of them are now extinct.

“Companies that innovate, encourage experiments and trial and error are more likely to create shareholder wealth and greater returns on equity.

“As a result, the role of the CIO has moved beyond the traditional IT manager. He or she is front and centre of almost every organisation either as an enabler or inhibitor to future success.

“Successful CIOs must look to break free from set behaviours and relationships to establish themselves as business strategy leaders and disentangle themselves from the impression that their role is simply to keep the organisation’s IT function operating.”

2. Businesses leaders need to look beyond instinct or previous experience to make decisions

“Businesses looking to sharpen their competitive edge need to be able to predict customers’ behaviour and make smart decisions accordingly.

“CRO’s (Customer Relationship Officers) and CMO’s (Chief Marketing Officers) are looking at customer intimacy, inference based decision making and real-time event tracking to engage customers, create ongoing dialogue and relationship with the brand, their products and services.

“The challenge is making the IT systems work for the end customer. Complex event processing (CEP) is one of the pragmatic and evolutionary steps in predictive and inference based decision making for the business. CEP works in real-time.

“It enables companies to analyse data from a number of different sources, from big data, data warehouses, data lakes and CRM systems to draw more accurate conclusions and therefore make smarter business decisions that deliver better customer experience.

“CEP removes the guesswork for a customer-facing person (e.g. customer call agent) or system (e.g. online chat) to suggest, offer or package products, services and decisions that drive brand loyalty and greater wallet-share.”

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Red Hat

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments