Menu
SMBs unable to action on Big Data: PanthaCorp

SMBs unable to action on Big Data: PanthaCorp

IT consulting company finds that SMBs are still not ready to tackle Big Data.

SMB's ability to action on data is more important that merely having vast data repositories, according to PanthaCorp.

Business development manager, Stephen Schwalger, said the need for resources and investment has kept Big Data away from SMBs.

“When you look at the resources a SMB may have, the ability for them to action on data is very challenging,” he said.

Schwalger adds that the “growing value of data" lies in Big Data being used properly.

“The challenge for SMB is not only the relevance of the data, but also how recent it is and how much value it is delivering for them,” he said.

Another challenge for SMBs is the lack of what Schwalger calls “value-added Software-as-a-Service offerings” that take and analyse data for organisations of that size.

More with less

With organisations looking to drive more revenue from data integration and shipping data between organisations, Big Data is increasingly becoming a consideration.

Schwalger is already seeing some local businesses experiment with Big Data for efficiency, such as taking real-time data and then using it to change the way people interact with their services.

“That has some interesting use cases for the future, though the challenge is the scale and cost of that for SMBs,” he said.

As for the prospects for Big Data trickling down into SMBs in the future, Schwalger said he is currently “not seeing anything on the horizon” that will “radically change” the current situation.

“Data is important for SMBs, though their ability to use Big Data is not changing yet,” he said.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags analyticsPantha CorpSMBsbig datadata mining

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments