Menu
Enterprise app store is not just for enterprises: ManageEngine

Enterprise app store is not just for enterprises: ManageEngine

IT management company sees local opportunities for app stores extending to SMBs.

A local app store can be leveraged by business of all sizes and not just big enterprises, according to ManageEngine.

Product management director, Rajesh Ganesan, said the difference lies in the business objectives.

“For enterprises, the expectations are more about IT having control over apps used by the users and ensuring information security,” he said.

“In the case of SMBs and mid-sized companies, the need to run their own app store would typically be to provide a way for users to easily find apps that they need to use, also fosters adoption.”

While enterprises are already working on the app store experience for users, Ganesan said SMBs and mid-sized companies can also benefit from a "light weight and inexpensive" app store platform.

“The usage tracking that is part of the platforms helps businesses understand the effectiveness of the apps and plan their way forward,” he said.

Point of differentiation

Demand for enterprise mobile applications is growing off the back of increasing mobile data traffic, with Gartner expecting 25 per cent of enterprises adopting an enterprise app store by 2017.

Ganesan expects this trend to create an opportunity for local partners and resellers in setting up and running local app stores for customers.

“Smartphone and tablet native apps are becoming standard offering as part of any software today,” he said.

“Channel partners reselling software from vendors could run a regional app store or marketplace around the software, and that would provide additional benefit to their customers.”

By adding region specific demographic information to the app store based on user feedback and usage, Ganesan said it can act as a differentiator to the services offered by a partner or reseller.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.

Read more: Organisations unaware of the true pitfalls of Shadow IT: LogMeIn
Subscribe here for up-to-date channel news

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags enterprise app storesBYODenterprise appsManageEngineBring Your Own Devices [BYOD]

Featured

Slideshows

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

Revealed at a glitzy bash in Sydney at the Ivy Penthouse, the first StorageCraft Partner Awards locally saw the vendor honour its top-performing partners with ASI Solutions, SMBiT Pro, Webroot, ACA Pacific and Soft Solutions New Zealand taking home the top awards. Photos by Maria Stefina.

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards
Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

​Synnex and Lenovo hosted 18 resellers for an action-packed weekend adventure in RotoVegas, taking in white water rafting on the Kaituna River, as well as quad biking and dinner at Stratosfare​, overlooking Lake Rotorua at the top of Mount Ngongotaha​. Photos by Synnex.

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip
Show Comments