Menu
First products from Apple-IBM deal to come next month

First products from Apple-IBM deal to come next month

The initial offerings will target banking, government, retail and three other sectors

The first products from Apple's mobile enterprise partnership with IBM will roll out next month, according to Apple CEO Tim Cook, who said the partnership "could change the way people work."

In July, Apple announced an "exclusive" deal with IBM in which iPhones and iPads would be sold to enterprises backed by IBM's cloud and analytics services. The first products will be for the banking, government, insurance, retail, telecommunications and travel and transport sectors, Cook said on a Monday earnings call.

Apple did not share specific products details, but the one-time PC rivals are working closely together. IBM is creating iOS-specific security, analytics and management tools and will resell iPhones and iPads. Apple will roll out new support services for businesses.

First out of the gate will be a set of iOS apps, according to Roger Kay, principal analyst at Endpoint Technologies Associates.

"From what I understand, those products will be IBM apps developed with some help from Apple," Kay said.

The deal was viewed as an odd marriage between the hip Apple and old-school IBM, but it could help both. Apple hasn't had great luck with enterprises, while IBM is trying to expand its mobile footprint, Kay said.

The deal could help business users blend their iPads and iPhones easily into enterprises that use IBM software and systems, Kay said.

"The [deal] reassures IT managers that their employees using Apple products weren't getting off the ranch and exposing data," Kay said.

Apple is attracted to the enterprise market because device sales there could generate higher profit margins. In this case, IBM may be buying specially configured iPhones and iPads in bulk to resell to specific customers.

IBM is a bit more refined at hand-holding and customizing products for enterprise customers than is Apple, which makes products for the mass market, Kay said.

Apple during the earnings call tried to highlight its successes in enterprises. Chinese company Baidu has 20,000 employees using iPhones and has 30 internally developed iOS apps. Escalator company Schindler has deployed more than 20,000 iPhones and 20 apps. About 25,000 iPads were deployed in the Minnesota public school system.

And since the Apple-IBM partnership was announced, there has been a growing enterprise excitement about iPads and iPhones, Cook said.

But while iPhone shipments grew during the fourth quarter, iPad shipments declined.

Apple sold 39.27 million iPhones during the fourth quarter, increasing from 33.8 million units from the year-ago quarter. IPad shipments were 12.3 million, falling from 14.08 million units.

Agam Shah covers PCs, tablets, servers, chips and semiconductors for IDG News Service. Follow Agam on Twitter at @agamsh. Agam's e-mail address is agam_shah@idg.com

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags business issuesconsumer electronicsIBMsmartphoneshardware systemsiPhonetabletsfinancial resultsiPadApple

Featured

Slideshows

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow Electronics introduced Tenable Network Security to local resellers in Sydney last week, officially launching the distributor's latest security partnership across Australia and New Zealand. Representing the first direct distribution agreement locally for Tenable specifically, the deal sees Arrow deliver security solutions directly to mid-market and enterprise channel partners on both sides of the Tasman.

Arrow exclusively introduces Tenable Network Security to A/NZ channel
Examining the changing job scene in the Kiwi channel

Examining the changing job scene in the Kiwi channel

Typically, the New Year brings new opportunities for personnel within the Kiwi channel. 2017 started no differently, with a host of appointments, departures and reshuffles across vendor, distributor and reseller businesses. As a result, the job scene across New Zealand has changed - here’s a run down of who is working where in the year ahead…

Examining the changing job scene in the Kiwi channel
​What are the top 10 tech trends for New Zealand in 2017?

​What are the top 10 tech trends for New Zealand in 2017?

Digital Transformation (DX) has been a critical topic for business over the last few years and IDC is now predicting a step change as DX reaches macroeconomic levels. By 2020 a DX economy will emerge and it will become the core of what New Zealand industries focus on. From the board level through to the C-Suite, Kiwi organisations must be prepared to think and act digital when the DX economy emerges in 2017.

​What are the top 10 tech trends for New Zealand in 2017?
Show Comments