Menu
Westcon Imagine 2014 LIVE: Polycom positions itself for NZ growth

Westcon Imagine 2014 LIVE: Polycom positions itself for NZ growth

“New Zealand is a fantastic market for Polycom as Kiwis are renowned as being early adopters when it comes to technology."

Boasting a strong New Zealand market share, a Lync collaboration and the hardware to match, new Polycom Channel Director ANZ Mark Braxton believes the company is well positioned to capitalise on the video boom across the country.

Speaking to Reseller News at Westcon Imagine 2014 in Auckland, Braxton was unwavering in his belief that as video becomes easier to deploy, adopt and utilise, Polycom will further cement its position within the industry.

“Our market presence in New Zealand is strong,” he says. “New Zealand is a fantastic market for Polycom as Kiwis are renowned as being early adopters when it comes to technology.

“So much so that it’s a great litmus test for the Australian market as we find trends begin to emerge around six months earlier than in Australia.”

Leading the way alongside Microsoft’s Lync solution, Braxton, who started his new role in September, believes there is a “fantastic opportunity” for resellers to dip their toes in the video collaboration water so to speak.

“In the past video collaboration came with a fairly hefty expense,” he adds. “But now the barriers of cost and deployment have been knocked down and as we move into the cloud and introduce subscription based services we’re seeing that the cost of entry is much lower.”

Echoing Braxton’s comments, Paul Dolley, Senior BDM, Lync and Skype, Microsoft New Zealand, says customers of all sizes are now realising the benefits of video collaboration, through Lync, in business.

“We’re seeing a wide range of business sizes take advantage of Lync,” he adds. “Whether that’s through the lower costs or the productivity video provides, most companies would never have considered this, say, five years ago.”

If deployed with the correct skill set, within the partner community, Braxton believes the opportunities are endless for the reseller market.

Providing customers with Lync phones, speak phones and installed audio, Polycom has positioned itself as providing the broadest portfolio of telephone solutions qualified with Lync.

“Lync has reached a great maturity,” Dolley adds. “In New Zealand there is perhaps a greater willingness to look at new technology earlier and we see Microsoft’s partnership with Polycom is a natural fit.”

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Microsoftpolycomvideo

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments