Menu
Mobility, Wi-Fi driving Bluetooth audio growth: Plantronics

Mobility, Wi-Fi driving Bluetooth audio growth: Plantronics

Headset vendor is also seeing growing consumer interest for premium headphones.

Bluetooth audio is gaining in popularity thanks to mobility, according to Plantronics.

A/NZ national retail sales manager, Peter Petrides, said certain trends have helped push Bluetooth audio from an early adopter to mainstream technology.

“There is free Wi-Fi almost anywhere you go now and people are streaming music,” he said.

“The compression of audio is also far better than it has ever been.”

Plantronics has traditionally released headsets, though in recent years it has expanded into the consumer audio space with products such as the BackBeat GO 2.

Petrides said the vendor’s expanding product portfolio is a reflection of the connected worker of today.

“They’re not just working at the office but are also constantly on the move,” he said.

Preference for premium

Research is showing there are more people are using mobile phones than ever before, and this is continuing to encourage Plantronics to compete in the consumer audio space.

Read more: GFC extended UC upgraded cycle, opportunities returning: Plantronics

“People are doing everything on their mobile and tablet there days,” Petrides said.

In addition to the BackBeat GO 2, Plantronics recently released the BackBeat PRO wireless headphones aimed at the consumer audio space.

Petrides said the market is showing a growing interest in premium headphones, with the over $100 segment grew in the US experiencing growth last year.

“Five years ago, people would not spend $50 dollars for a pair of headphones, yet all of a sudden they are willing to pay for premium products,” he said.

The BackBeat PRO headphones are available now for $349.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags plantronicsbluetoothPlantronics BackBeat Go 2headphonesaudio

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments