Menu
Tim Cook launches iPhone 6 sales in Palo Alto

Tim Cook launches iPhone 6 sales in Palo Alto

The CEO met customers and posed for selfies

Tim Cook shakes hands with customers outside the Apple Store in Palo Alto on September 19, 2014.

Tim Cook shakes hands with customers outside the Apple Store in Palo Alto on September 19, 2014.

What's an even bigger deal for Apple fans than getting the iPhone 6 on launch day? Taking a selfie with Apple CEO Tim Cook.

The chief executive walked the line of several hundred people outside the company's Palo Alto, California, store shortly before the new phone went on sale at 8 a.m. Friday, stopping to shake hands, thank customers and pose for many, many selfies.

Cook didn't have to travel far to get to the store. He lives just a few blocks away in the leafy Silicon Valley town. Steve Jobs lived nearby too and used to turn up at the store to check the atmosphere on launch day, but perhaps never shook as many hands and posed for as many pictures as Cook did.

"Good to see you, nice to meet you," he said as he walked the line.

"Can I take a picture?" one asked. "As long as it's with an iPhone," Cook shot back.

Cook didn't formally take questions from reporters but a few managed to chat along the way.

Asked if he had an iPhone 6 or an iPhone 6 Plus, Cook said, "Both. I'm lucky."

And as for how long he's had it, Cook said, "Several months ago. That's a privilege of being at Apple."

Cook hails from Alabama, a state where college football is taken very seriously and nothing is more important than the rivalry between Auburn University and the University of Alabama.

"Roll Tide," shouted someone, the football battle cry of the University of Alabama.

"War Eagle," Cook shouted back, the cry of Auburn University.

As 8 a.m. neared, he appeared at the doors to the Apple store and took part in the now traditional 10-second countdown, personally swinging the doors open and welcoming the first customers.

Some rushed to get their new phones but many paused to take even more pictures with Cook.

Apple has said it's taken 4 million pre-orders for the new iPhones, setting a company record for preorders on new phones.

Martyn Williams covers mobile telecoms, Silicon Valley and general technology breaking news for The IDG News Service. Follow Martyn on Twitter at @martyn_williams. Martyn's e-mail address is martyn_williams@idg.com

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Appleconsumer electronicsiPhonesmartphones

Featured

Slideshows

Educating from the epicentre - Why distributors are the pulse checkers of the channel

Educating from the epicentre - Why distributors are the pulse checkers of the channel

​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

Educating from the epicentre - Why distributors are the pulse checkers of the channel
Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow Electronics introduced Tenable Network Security to local resellers in Sydney last week, officially launching the distributor's latest security partnership across Australia and New Zealand. Representing the first direct distribution agreement locally for Tenable specifically, the deal sees Arrow deliver security solutions directly to mid-market and enterprise channel partners on both sides of the Tasman.

Arrow exclusively introduces Tenable Network Security to A/NZ channel
Show Comments