Menu
Immersive VR is beneficial to CAD: Dassault Systèmes

Immersive VR is beneficial to CAD: Dassault Systèmes

Design software vendor finds more companies are testing their products in a virtual environment.

Dassault Systèmes is seeing immersive virtual reality (VR) play a growing role in computer-aided design (CAD).

Global affairs and communities executive vice-president, Philippe Forestier, said Dassault Systèmes itself has invested in creating a “cave” at its Paris headquarters where an immersive 3D environment can be recreated.

“Some of our customers are using this type of immersive technology to do some specific design and simulation while recreating the real experience,” he said.

Forestier said the advantage of VR over a flat screen is that it allows products to be designed "in the context of the way it will be used or applied."

To illustrate his point, Forestier points to how some companies in the consumer goods market are designing shampoo bottles from the perspective of the shopping experience.

“In a place where there are multiple products, a consumer will only be attracted by one item,” he said.

Not only does VR help to simulate the reaction of a customer, Forestier said eye tracking tests can also be done to determine what products stands out and why.

The only downside of VR is the high cost, though recent technologies, such as the Oculus Rift headset, can potentially make it more accessible.

Forestier is keen to see VR have wider application in the world beyond the design studio, such as auto showrooms.

“You could save on showroom space and create a virtual showroom where people can view cars in an immersive virtual environment,” he said.

The shopper’s viewpoint

Different industries in Australia are adopting elements of the 3D experience, though Dassault Systèmes A/NZ value solutions director, Lloyd Perrin, said the truly immersive experience has not yet taken off locally.

“Immersive technologies are not as prevalent in the local design and manufacturing sectors as they are in other parts of the world,” he said.

“However, the adoption of more intelligent 3D capabilities to help businesses is seen as important.”

Getting shelf space in either of the two dominant supermarket chains in Australia is not an easy thing, and Perrin said there is value in virtualisation of stores and merchandising.

“It’s not by chance franchised stores have a similar look and feel when you walk into them, as testing and unifying the store layout has taken place,” he said.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Dassault SystèmesdesignOculus RiftVRCAD filesvirtual reality

Featured

Slideshows

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow Electronics introduced Tenable Network Security to local resellers in Sydney last week, officially launching the distributor's latest security partnership across Australia and New Zealand. Representing the first direct distribution agreement locally for Tenable specifically, the deal sees Arrow deliver security solutions directly to mid-market and enterprise channel partners on both sides of the Tasman.

Arrow exclusively introduces Tenable Network Security to A/NZ channel
Examining the changing job scene in the Kiwi channel

Examining the changing job scene in the Kiwi channel

Typically, the New Year brings new opportunities for personnel within the Kiwi channel. 2017 started no differently, with a host of appointments, departures and reshuffles across vendor, distributor and reseller businesses. As a result, the job scene across New Zealand has changed - here’s a run down of who is working where in the year ahead…

Examining the changing job scene in the Kiwi channel
​What are the top 10 tech trends for New Zealand in 2017?

​What are the top 10 tech trends for New Zealand in 2017?

Digital Transformation (DX) has been a critical topic for business over the last few years and IDC is now predicting a step change as DX reaches macroeconomic levels. By 2020 a DX economy will emerge and it will become the core of what New Zealand industries focus on. From the board level through to the C-Suite, Kiwi organisations must be prepared to think and act digital when the DX economy emerges in 2017.

​What are the top 10 tech trends for New Zealand in 2017?
Show Comments