Menu
Uber doubles down on shared rides, enacts permanent pricing cut for UberX

Uber doubles down on shared rides, enacts permanent pricing cut for UberX

The company is promoting a service regulators have said violates the law

Uber appears determined not to stand down in the face of a regulatory challenge to its new shared ride service.

Days after the California Public Utilities Commission said that Uber's car-pooling service violated state law, the company sent an email to users in the San Francisco Bay Area on Monday that promoted it.

"Want to make your commute even cheaper? Give UberPool a spin," Uber wrote to users.

UberPool is a new car-pooling service that lets multiple people split the cost of a ride. That service can be up to 40 percent cheaper than UberX, the company said.

The same email also said Uber would be permanently dropping the price of its lower-cost UberX service by 15 percent, extending an earlier summer promotion. That makes it 40 percent cheaper than a taxi, according to Uber.

After Friday's announcement from the CPUC, which also targeted similar services offered by Lyft and Sidecar, Uber said it had no immediate plans to suspend the service and would work with the CPUC to keep UberPool alive.

But for the company to now actively promote the service to users, suggests it may not give much credence to the CPUC's action.

UberPool, Lyft's Line and Sidecar's Shared Rides for app-based car pooling are currently only available in San Francisco.

Uber did not immediately return a request for comment.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags UberInternet-based applications and servicesmobilesocial mediainternet

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments