Menu
TechEd 2014: Architects should think like economists to take advantage of the Cloud

TechEd 2014: Architects should think like economists to take advantage of the Cloud

Chris Auld, CTO of Intergen, spoke about how architects should keep an eye on prices and costs while building apps in and for the cloud.

Architects should think like economists when creating apps, and let economic principles guide them in building and using elements in the Cloud.

"You have to get the externalities right. You want it to work like a credit card does – intuitive, easy to understand and applicable in lots of places. You have to get the incidences right. That means you need to get it right for the people who will be using it. If it is the CIO, it has to work right for him and his needs. If it is someone else, then it has to be fashioned to work right for them,” said Chris Auld, CTO at Intergen.

Addressing a session at Microsoft’s TechEd 2014, Auld encouraged IT architects to work on normalising costs between private and public Cloud.

“Consider the cost of raw materials. Don’t let it be the case where the cost of things going in is more than the cost of the thing that is coming out of it. There are various ways to measure things these days and you should consider the input cost of the apps that you build, and understand what is cheaper where. And everything comes into the picture here – people, power all of those elements.

“Always watch out for mispricing when using Cloud services as well. Take advantage of them. There are inefficiencies in the pricing system because even with competition this is not a perfect market and often you can take advantage of them. You might get years of cost advantage with mispricing, and you can architect apps with those cost models. Don’t worry – you will get time to pull out if things change,” Auld said.

He encouraged architects to work on apps that are modelled around the philosophies of call centres.

“There are peaks and troughs related to calls that come into a centre and how they are dealt with. Build buffer around your apps to deal with those and to take the edge off the peaks and troughs. Protect your more expensive assets. When you get through to a call centre you don’t speak to a tier three engineer first thing, do you? That’s because they are more expensive, and what they bring to the business is more valuable. The first tier call centre folk protect the more expensive engineers. Same principles should apply in the app. And certainly don’t waste precious resources,” Auld said.

He also stated what Steven Martin, GM of Cloud and enterprise at Microsoft had told Computerworld NZ earlier, “Commoditised Cloud services are on a downward march to the bottom. High level and differentiated services, which can add more value, will have different pricing schemes. But it is very hard to find the right price that works well in the full continuum scale from small businesses to large businesses. Cloud providers are still working on the mechanisms to establish those prices.”

Auld’s presentation was constantly interspersed with questions on Azure services and pricing, and how prices have changed on various services since their launch. Individuals giving the right answers in the audience were rewarded with chocolate bars.

The third day of Microsoft’s TechEd 2014, taking place in Auckland, had a mix of presentations that included everything from deep technical dives to career advice sessions that provided guidance on how IT personnel could deal with situations where the cloud replaces their job. The four-day event brings together around 2000 IT developers, tinkerers, vendors and partners to discuss the latest developments in Microsoft and its technologies.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags cloud technologiesMicrosoftTechEdCloudIntergenarchitectcloud computingTechEd 2014cloud appsApp Development

Featured

Slideshows

Educating from the epicentre - Why distributors are the pulse checkers of the channel

Educating from the epicentre - Why distributors are the pulse checkers of the channel

​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

Educating from the epicentre - Why distributors are the pulse checkers of the channel
Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow Electronics introduced Tenable Network Security to local resellers in Sydney last week, officially launching the distributor's latest security partnership across Australia and New Zealand. Representing the first direct distribution agreement locally for Tenable specifically, the deal sees Arrow deliver security solutions directly to mid-market and enterprise channel partners on both sides of the Tasman.

Arrow exclusively introduces Tenable Network Security to A/NZ channel
Show Comments