Menu
Apple's iPhone 6 livestream not very iSlick

Apple's iPhone 6 livestream not very iSlick

The livestream of Apple's launch event was marred by interruptions

The test card was a common site during the Apple launch event Tuesday

The test card was a common site during the Apple launch event Tuesday

For a company that's famous for stage managing its eventsdown to the tiniest detail, the livestream of Apple's launch event for its Apple Watch and new iPhones left a lot to be desired.

#AppleFail became a popular hashtag on Twitter Tuesday as people who tried to watch the event online were met with constant interruptions, dropped sound and occasionally a simulcast in a different language.

"This #applelive stream is incredible, it fast forwards, rewinds, comes in different languages..." tweeted one Apple watcher.

Another compared the presumed chaos in the broadcast center to Homer Simpson at the controls of the Springfield Nuclear Power Plant.

It was all the more unfortunate for Apple given that its event coincided with the cellular industry's annual CTIA conference in Las Vegas, meaning industry bigwigs at the show likely had trouble following along too.

Even before the Apple event began there were problems, as two different songs played over the live stream, competing for attention.

Then as it got under way, the stream displayed a test card message from the broadcast team on site. After that, the stream constantly stopped, started, backed up and fast forwarded again.

There was also a simultaneous translation of the event, which some users identified as Mandarin, playing over the top while CEO Tim Cook and other Apple executives were speaking.

Part way through the event the stream became more reliable, so that people could at least see the most anticipated part of the event -- the launch of Apple's smartwatch.

But it's likely Cook and his team are less than pleased with the way the online broadcast turned out.

James Niccolai covers data centers and general technology news for IDG News Service. Follow James on Twitter at @jniccolai. James's e-mail address is james_niccolai@idg.com

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Appleconsumer electronicsiPhonesmartphones

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments