Menu
Rakuten buys shopping site Ebates for $1 billion

Rakuten buys shopping site Ebates for $1 billion

Online mall aims for world's largest selection of goods

Japanese online shopping giant Rakuten has added another company to its cart with the acquisition of Ebates, a cash-back shopping website.

The US$1 billion cash deal will give Rakuten 100 percent of Ebates voting stock.

Founded in 1999, Ebates is a membership-based shopping portal headquartered in San Francisco that offers rebates and coupons from other large retailers such as Amazon.com and Walmart.

Members can get deals on everything from patio furniture to hotel accommodation.

"Rakuten has the Super Points loyalty program, which is one of the most popular loyalty programs in Japan," a spokesman for Rakuten wrote in an email. "Ebates is the largest online cash-back loyalty program in North America. Together, they will allow Rakuten and Ebates to offer their members the most empowering and rewarding shopping experience globally."

The partnership will give customers the world's largest selection of products in a broad range of categories, he added.

The purchase highlights Rakuten's recent acquisitions spree, which included messaging app Viber , gobbled up for $900 million in February.

Rakuten earlier picked up Canada's ebook platform Kobo, Spanish video service Wuaki.tv, digital content platform Viki, logistics firm Webgistix and Buy.com.

Led by founder and CEO Hiroshi Mikitani, Rakuten has long seen Amazon.com as a rival. It been trying to diversify its revenue streams so that it relies less on Japan, branching out overseas and into a variety of industries including travel, banking, credit cards and professional sports.

In July, it announced it was acquiring an 18 percent stake in low-cost airline AirAsia Japan.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicesRakuteninternet

Featured

Slideshows

Educating from the epicentre - Why distributors are the pulse checkers of the channel

Educating from the epicentre - Why distributors are the pulse checkers of the channel

​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

Educating from the epicentre - Why distributors are the pulse checkers of the channel
Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow Electronics introduced Tenable Network Security to local resellers in Sydney last week, officially launching the distributor's latest security partnership across Australia and New Zealand. Representing the first direct distribution agreement locally for Tenable specifically, the deal sees Arrow deliver security solutions directly to mid-market and enterprise channel partners on both sides of the Tasman.

Arrow exclusively introduces Tenable Network Security to A/NZ channel
Show Comments