Menu
Rakuten buys shopping site Ebates for $1 billion

Rakuten buys shopping site Ebates for $1 billion

Online mall aims for world's largest selection of goods

Japanese online shopping giant Rakuten has added another company to its cart with the acquisition of Ebates, a cash-back shopping website.

The US$1 billion cash deal will give Rakuten 100 percent of Ebates voting stock.

Founded in 1999, Ebates is a membership-based shopping portal headquartered in San Francisco that offers rebates and coupons from other large retailers such as Amazon.com and Walmart.

Members can get deals on everything from patio furniture to hotel accommodation.

"Rakuten has the Super Points loyalty program, which is one of the most popular loyalty programs in Japan," a spokesman for Rakuten wrote in an email. "Ebates is the largest online cash-back loyalty program in North America. Together, they will allow Rakuten and Ebates to offer their members the most empowering and rewarding shopping experience globally."

The partnership will give customers the world's largest selection of products in a broad range of categories, he added.

The purchase highlights Rakuten's recent acquisitions spree, which included messaging app Viber , gobbled up for $900 million in February.

Rakuten earlier picked up Canada's ebook platform Kobo, Spanish video service Wuaki.tv, digital content platform Viki, logistics firm Webgistix and Buy.com.

Led by founder and CEO Hiroshi Mikitani, Rakuten has long seen Amazon.com as a rival. It been trying to diversify its revenue streams so that it relies less on Japan, branching out overseas and into a variety of industries including travel, banking, credit cards and professional sports.

In July, it announced it was acquiring an 18 percent stake in low-cost airline AirAsia Japan.

Subscribe here for up-to-date channel news

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicesRakuteninternet

Featured

Slideshows

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

Revealed at a glitzy bash in Sydney at the Ivy Penthouse, the first StorageCraft Partner Awards locally saw the vendor honour its top-performing partners with ASI Solutions, SMBiT Pro, Webroot, ACA Pacific and Soft Solutions New Zealand taking home the top awards. Photos by Maria Stefina.

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards
Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

​Synnex and Lenovo hosted 18 resellers for an action-packed weekend adventure in RotoVegas, taking in white water rafting on the Kaituna River, as well as quad biking and dinner at Stratosfare​, overlooking Lake Rotorua at the top of Mount Ngongotaha​. Photos by Synnex.

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip
Show Comments