Menu
Mercedes-Benz maker Daimler gets deeper into ride-sharing

Mercedes-Benz maker Daimler gets deeper into ride-sharing

The German firm has acquired RideScout and the maker of the mytaxi app

Automotive giant Daimler has acquired two ride-sharing companies that could help the German company become a stronger competitor to Uber and Lyft.

Daimler, which owns the Mercedes-Benz and Smart car brands, has acquired RideScout, an app for finding ride-shares and other transport options in U.S. cities, and Intelligent Apps, a German company which makes the mytaxi app for ordering taxis in the U.S. and Europe.

Terms of the acquisitions weren't disclosed, though the Wall Street Journal put the value of both at less than $100 million. Daimler made the acquisitions through a subsidiary called moovel.

It's a unique move by a big automaker to capitalize on the trend of people using their smartphones to hail rides. Ironically, Daimler's Mercedez-Benz cars are popular among taxi drivers in Europe -- the very people who've been trying to get Uber and similar services banned.

It's also interesting that Daimler is based in Germany, since that country recently banned Uber from operating there because its drivers aren't licensed to carry passengers. Uber has said it will defy the ban.

"The acquisition of RideScout and Intelligent Apps pushes our global strategy a significant step forward," Robert Henrich, CEO at Daimler's moovel unit, said in an announcement.

"We are investing further in the development and growth of urban mobility in North America, Germany and other parts of the world," he said.

RideScout's app provides real-time information about local transport options including bus, bike, taxi, and car-sharing. It's available in nearly 70 cities across the U.S. and will continue to operate out of its headquarters in Austin, Texas.

Daimler said it will accelerate the international expansion of Intelligent Apps' mytaxi app.

By strengthening those services, Daimler could provide some added competition for companies like Uber and Lyft. But it could also be a potential ally, by helping to overcome some of the regulatory hurdles facing ride-sharing apps.

The RideScout acquisition closed Tuesday, while the mytaxi deal closed this past Friday. RideScout will become part of Daimler's car2go subsidiary, a car-sharing service currently available in 26 cities worldwide.

Daimler's primary competitors are BMW and Audi. It's also looking to get the world's first self-driving truck on the road in five years.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Subscribe here for up-to-date channel news

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicesDaimlersocial networkingLyftmobileIntelligent AppsRideScoutinternetUbermobile applications

Featured

Slideshows

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

Revealed at a glitzy bash in Sydney at the Ivy Penthouse, the first StorageCraft Partner Awards locally saw the vendor honour its top-performing partners with ASI Solutions, SMBiT Pro, Webroot, ACA Pacific and Soft Solutions New Zealand taking home the top awards. Photos by Maria Stefina.

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards
Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

​Synnex and Lenovo hosted 18 resellers for an action-packed weekend adventure in RotoVegas, taking in white water rafting on the Kaituna River, as well as quad biking and dinner at Stratosfare​, overlooking Lake Rotorua at the top of Mount Ngongotaha​. Photos by Synnex.

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip
Show Comments