Menu
MSPs are in an increasingly fragmented environment: GFI Max

MSPs are in an increasingly fragmented environment: GFI Max

Managed services software vendor recommends MSPs evolve into more than just IT support.

MSPs are operating in a changing business and IT landscape, according to GFI Max.

General manager, Alistair Forbes, said they have gone from being network technicians to dealing with a much more fragmented environment for customers.

“No only do MSPs need to evolve their business and offerings, they need to articulate that to their customers so they can demonstrate how they remain relevant in a world that is more Cloud and mobile enabled,” he said.

The Cloud has an image of being simple to get up and running, to the point where only a swipe of credit card is needed, and Forbes said this challenges the role of the MSP.

“The question is how to demonstrate their ongoing value to become a 'perpetually valuable' MSP to customers,” he said.

If an MSP sticks to its image of being “someone that looks over the PCs and servers,” Forbes said they run the risk of being marginalised as Cloud services become more heavily adopted and used.

Facilitating IT delivery

In an effort to support its MSP network, GFI Max has designed its managed services software to be used as a tool that can be added to an MSP's service delivery toolkit.

The software GFI Max provides forms a part of that approach, though Forbes adds the software vendor is invested in assisting it partners in terms of their business objective.

Read more: Investment in services pays off for ASG

“Our business interest is very much aligned with theirs, since there is more demand for our services as their business grows,” he said.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.

Subscribe here for up-to-date channel news

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags MSPGFI MaxManaged Service Provider (MSP)softwareManaged Services

Featured

Slideshows

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

Revealed at a glitzy bash in Sydney at the Ivy Penthouse, the first StorageCraft Partner Awards locally saw the vendor honour its top-performing partners with ASI Solutions, SMBiT Pro, Webroot, ACA Pacific and Soft Solutions New Zealand taking home the top awards. Photos by Maria Stefina.

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards
Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

​Synnex and Lenovo hosted 18 resellers for an action-packed weekend adventure in RotoVegas, taking in white water rafting on the Kaituna River, as well as quad biking and dinner at Stratosfare​, overlooking Lake Rotorua at the top of Mount Ngongotaha​. Photos by Synnex.

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip
Show Comments