Three key questions about how the newly acquired WhiteGold will run

Three key questions about how the newly acquired WhiteGold will run

What it all means to WG’s vendors and resellers - and what next for the company

Exclusive Networks group’s acquisition of WhiteGold Solutions obviously generates questions around the impact on the company’s vendors and resellers. CEO Dominic Whitehand provided these answers to three key questions.

What will be the impact on vendors? Exclusive Networks Group has been the driving force behind the outstanding EMEA growth of numerous global technology vendors, and that unique and exciting capability has now been extended into the Asia-Pacific region.

WhiteGold Solutions and Exclusive Networks Group have several vendors in common, most notably Fortinet, FireEye, Nutanix, Arbor Networks, LogRhythm and A10 Networks, which together represent a large proportion of revenue for both companies. The acquisition will enable these and, we hope, other existing Exclusive Networks Group vendor partners greater access to this new region.

As regards to WhiteGold Solutions vendors not currently affiliated with any other part of Exclusive Networks Group, our approach is to nurture existing relationships and practices in order to maximise reseller value.

What will be the impact on resellers?

Resellers in Australia/New Zealand will be positively impacted and able to take advantage of our combined capabilities, extensive value-added services portfolio and access to key vendor partnerships. Through our global projects capability, our resellers on both sides of the world will have greater reach in delivering global deployments.

In addition, Exclusive Networks Passport, Professional & Support Services operation, with its 24/7, 365 days a year, international support centre and vast array of engineering resources will, we’re sure, be of benefit in the not too distant future.

Finally, we believe there will be significant future opportunities for resellers to extend sales and services, as a direct result of this acquisition.

What is the strategy moving forward? To scale what is already a successful business model! We will continue to look for disruptive technologies and innovative vendors, invest in customer-centric roles and functions, and capitalise on any opportunity that enables the group to reach its goal of achieving one billion euros ($A1.4bn) total annual revenues by 2017.

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