Menu
Embarcadero appoints Soft Solutions as NZ disti for entire product range

Embarcadero appoints Soft Solutions as NZ disti for entire product range

According to the firm, Soft Solutions will develop the market for the firm’s multi-device application development solutions.

Embarcadero Technologies, a provider of software solutions for application and database development, has appointed Soft Solutions as New Zealand distributor for its entire product range, including its tools for application developers.

Soft Solutions previously distributed Embarcadero’s database development tools. The firm’s development tools have been distributed by Developers Inc.and Activate NZ.

According to the firm, Soft Solutions will develop the market for the firm’s multi-device application development solutions for building natively compiled, multi-device apps from a single codebase.

“We see a great opportunity for partners to solve their customers’ multi-device development issues,” said Malcolm Groves, Embarcadero’s Sydney-based senior director, Asia Pacific and Japan. “Unlike traditional platform-specific tools for Windows, Apple and Android devices, our solutions target all the major platforms with a single development effort.”

“There are no plans to add more distributors. However, we will support and work with Soft Solutions on adding more resellers who best fit our technology and who require the use of Embarcadero development solutions to meet their customer needs,” said Groves.

According to Groves, the target market for the tools are application developers and organisations that use Microsoft tools, since they face the biggest challenge of rapidly delivering modern, high performance Apps on multiple platforms

“Firstly, there is an opportunity for resellers among developers that need to deploy apps on multiple devices,” said Aaron Bhashkar, BDM for Soft Solutions. “Secondly, we are seeing a lot of interest from tier one organisations which are simply not aware that they can use C++ or Delphi to develop iPhone and Android apps. Often they have been hiring external specialists for app development when they could be doing it themselves.”

Embarcadero has also launched the results of a new survey, which reveals that New Zealand companies that have developed Windows applications are now under pressure to develop mobile apps with 90 per cent receiving requests from users or business stakeholders.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags software developmentdeveloperactivate new zealandEmbarcadero Technologiesmulti-device appsdevelopment toolDeveloper Incsoft solutionsActivate NZcode baseEmbarcaderomalcolm grovesAaron Bhaskar

Featured

Slideshows

Educating from the epicentre - Why distributors are the pulse checkers of the channel

Educating from the epicentre - Why distributors are the pulse checkers of the channel

​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

Educating from the epicentre - Why distributors are the pulse checkers of the channel
Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow Electronics introduced Tenable Network Security to local resellers in Sydney last week, officially launching the distributor's latest security partnership across Australia and New Zealand. Representing the first direct distribution agreement locally for Tenable specifically, the deal sees Arrow deliver security solutions directly to mid-market and enterprise channel partners on both sides of the Tasman.

Arrow exclusively introduces Tenable Network Security to A/NZ channel
Show Comments