Menu
You say 'potato,' I say 'crowdfunding' - man turns to Kickstarter to fund his salad

You say 'potato,' I say 'crowdfunding' - man turns to Kickstarter to fund his salad

For $US9550 - and counting - that better be some mighty fine tasting potato salad.

This is the photo that inspired more than 1,000 people to back a Kickstarter campaign to make potato salad. That last sentence is completely accurate.

This is the photo that inspired more than 1,000 people to back a Kickstarter campaign to make potato salad. That last sentence is completely accurate.

For most entrepreneurs, getting more than 900 times the amount of money you were seeking for your Kickstarter project would mean a ticket to easy street, your face on the cover of magazines, and the start of an inevitable march to riches and success.

For Zack Danger Brown, it means potato salad. Lots and lots of potato salad.

The Columbus, Ohio man felt a hunger to create something over the long Fourth of July weekend--specifically, a hunger to create potato salad. There was just one problem: While Brown had enjoyed his share of potato salad over the years, he had never actually made the side dish. And as any home cook will tell you, potato salad is fraught with peril. Do you make it creamy or with a vinegar dressing? Do you throw in bacon? What kind of herb situation are we talking about here?

Brown could have taken the coward's way out, opting to make a macaroni salad. Instead, he turned to a place that's supported many a maker in their time of need--Kickstarter.

"I'm a risk averse guy, and I think that's why crowdfunding exists," Brown told me via email on Monday.

Last week, Brown launched his Kickstarter campaign to crowd fund the potato salad he planned to make. His target goal of raising $US10 seemed ambitious given the risks involved ("It might not be that good. It's my first potato salad."), but the market responded. As of this writing, people have pledged $9550 to Brown's Kickstarter; there are still 25 days left to raise funds.

"Crowdfunding mitigated my risk!" Brown said.

Who's to say why people have helped Brown blow past his crowdfunding goal. Perhaps it's the rewards promised to backers, which include having Brown say your name out loud as he makes the potato salad if you pledge just $US1 to receiving a potato salad-themed haiku if you start throwing $US20 bills around. Perhaps it's the promise of a pizza party that Brown pledge to throw as a $US75 stretch goal. (There will be no potato salad served at the pizza party, according to the project's FAQ.) Perhaps potato salad is more popular than any of us who prefer cole slaw ever realized.

Brown and his potato salad could also be the beneficiaries of streamlined new rules for getting your Kickstarter project greenlighted by the crowd-funding site. Last month, Kickstarter unveiled a Launch Now feature that removed some of the human element from the project approval process while also trimming its rules for projects to pass muster. Brown isn't sure if his potato salad plans benefited from an expedited review--"Took as long as I imagine it takes," he told me in our email exchange--and Kickstarter hedged when I asked for a comment on the project.

"There's no single recipe for inspiration," a particularly clever spokesperson told me.

At any rate, the rising tide of Brown's potato side has yet to left the boats of other would-be cooks who are turning to Kickstart to fund their culinary ambitions. A rival project promising "the best damn sandwich in town" went live on Monday but has yet to raise a single pence toward its £20 goal. Does this mean side dishes now trump sandwiches? Get the data wizards at FiveThirtyEight.com working on that after they settle that burrito question.

As for Brown, these are his salad days. The success of his project has inspired him to come up with more ambitious plans--he'll now make four potato salads instead of just the one and plans a "kick-ass party in Columbus."

Originally, Brown had promised a taste of his potato salad to project backers, but with 1372 backers and counting, that may be difficult. Also, potato salad does not keep very well in the mail, even with overnight shipping. "I think we're going to invite people here to taste this delicious salad," Brown told me. "Hopefully we can find a way to get the whole internet to Columbus, Ohio!"

And if he can't initially, he could always crowd-fund it.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicesKickstarterFoodinternetWeird stuff

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments