Menu
Trend Micro launches new global partner program

Trend Micro launches new global partner program

Security vendors improves partner segmentation and tiering with updated channel initiative

Trend Micro has launched a global partner program with its refreshed Partner Portal at the centre of it.

Strategic business and alliances director, Greg Boyle, said the changes reflect a “massive shift” in how the security vendor’s partner community can expect growth.

“We now leverage the best program benefits and elements from around the world by aligning our channel partners, competencies, rewards and education with the key strategic direction of our corporate business,” he said.

Dubbed as the Trend Micro Partner Program, it comes with better defined partner segmentation and an enhanced compensation structure.

There are tiered, standardised reseller levels spanning Bronze, Silver, Gold and Platinum, with deal protection compensation for Gold and Platinum levels, and extension of deal registration for Bronze partners with one or more specialisations.

Boyle said there has been positive feedback from local partners who see “real value” in the specialisations Trend Micro is creating.

“Being able to differentiate based on real technical capabilities and investment, gain increased financial reward by doing so, and build a more strategic and focussed partnership is a key driver for partners,” he said.

A referral partner program to target “born-in-the-Cloud” technology service providers and other trusted advisors has also been added.

A long time coming

Read more: Westcon pilots cloud platform in NZ, intends global launch later this year

Boyle said the new partner initiative comes as the security vendor faces a “fast paced and dynamic market.”

As for why the partner program has been introduced now, Boyle said it is the culmination of development that has gone on for some time.

“The announcement and staged roll out comes as our business evolves to focus on three key areas of complete user protection, Cloud and datacentre, and custom defence for advanced persistent threats,” he said.

Care was taken to include specialisations to support these areas, as well as the security vendor’s Worry-Free SMB product range.

Read more: Citrix looks beyond collaboration on 25th anniversary

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.

Subscribe here for up-to-date channel news

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags partner programchannel programtrend microCloudsecurity

Featured

Slideshows

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

Revealed at a glitzy bash in Sydney at the Ivy Penthouse, the first StorageCraft Partner Awards locally saw the vendor honour its top-performing partners with ASI Solutions, SMBiT Pro, Webroot, ACA Pacific and Soft Solutions New Zealand taking home the top awards. Photos by Maria Stefina.

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards
Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

​Synnex and Lenovo hosted 18 resellers for an action-packed weekend adventure in RotoVegas, taking in white water rafting on the Kaituna River, as well as quad biking and dinner at Stratosfare​, overlooking Lake Rotorua at the top of Mount Ngongotaha​. Photos by Synnex.

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip
Show Comments