Menu
HTC's Q2 earnings rebounds on flagship phone

HTC's Q2 earnings rebounds on flagship phone

The company's second quarter net profit was up 80.8 per cent

HTC posted a year-over-year gain in net profit for the second quarter, following the release of the company's latest flagship phone, and new low-end handsets coming to China.

During the period, HTC's net profit reached $NT2.26 billion ($US75.6 million), up 80.8 per cent from a year earlier. The company's quarterly revenue, however, barely met HTC's outlook for the period, and reached $NT65.06 billion, down 8 per cent year-on-year.

The company's latest flagship phone, the HTC One M8 went on sale in late March, with a wider global roll out in April. The phone has been performing well, outselling last year's model, the company's CFO said in May.

It's a positive sign for a company that's been facing fierce competition from Apple and Samsung Electronics. Once the biggest Android smartphone vendor in the US, HTC's market share and earnings have both taken a dive. HTC reported a net loss of $NT1.88 billion in the first quarter, and posted another loss of $NT3 billion in last year's third quarter.

To correct course, the Taiwanese company has been ramping up its marketing, hiring celebrities Robert Downey Jr. and Gary Oldman to star in its advertisements. It has also embarked on cutting down production costs, and introducing a range of lower-end phones to regain market share.

Some of those phones have been built for the neighboring Chinese market. In October, the company said it wanted China to become like its "home market."

But even with the recent rebound in profit, HTC's earnings are still far below what they were two years ago. Back then, the company reported $NT7.9 billion in net profit for 2012's second quarter. Doubts also remain about whether the company can mount a sustained comeback. Phones from Apple and Samsung continue to lead the market, and rising vendors from China, including Huawei Technologies, Lenovo and Xiaomi are working to expand globally.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags business issuesconsumer electronicshtcsmartphonesAndroidinvestments

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments