Menu
Citrix looks beyond collaboration on 25th anniversary

Citrix looks beyond collaboration on 25th anniversary

Cloud and virtualisation vendor offers various flavours of the Cloud for SMBs

As Citrix celebrates its 25th anniversary this year, it looks towards opportunities that go beyond the collaboration space.

APAC regional director, Lindsay Brown, said the company has been “quite aggressive” in recent months in terms of looking where the market is evolving.

“What we’ve tried to do is build out the portfolio somewhat beyond the GoTo products,” he said.

Citrix’s customer base is many comprised of SMBs, which Brown said typically want to “go global and show they are big.”

They are also looking for solutions that go beyond the traditional requirements for collaboration, and Citrix hopes to meed this demands with its “document Cloud.”

“Being able to secure intellectual property and share documents with others is a form of currency for a lot of businesses,” Brown said.

Cloud collaboration

Citrix also offers a “workflow Cloud” in the form of Podio, which Brown said has a strong take-up by SMBs.

The product has a free trial for up to five users, and so far Citrix is registering over 6000 trials per month.

Read more: BYOD challenge lies in diversity of devices: BAE

Brown attributes the popularity of the product to it borrowing elements from Facebook and Sharepoint, so users can manage projects internally while interacting socially.

“An SMB can setup up a CRM [customer relationship management] system, client register or internal approval processes with collaboration enabled,” he said.

In addition to a drag and drop interface, Podio also comes with an app store and works with mobile devices.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.

Read more: Dell considers establishment of distributor tier in A/NZ

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags CitrixgotomeetingCloudcrmcollaboration

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments