Ingram Micro launches new branding

Ingram Micro launches new branding

New brand is part of "creating a platform of new capabilities and services whereby the company helps businesses fully realise the promise of technology"

Ingram Micro has a new look. The new global brand is in the company's terms "a bold, modern look and feel, signaling the company’s leadership in technology and supply chain services".

Ingram said in a statement that with recent investments in growth over the past couple of years, this new brand is part of creating a platform of new capabilities and services whereby the company helps businesses fully realise the promise of technology.

“This is more than a logo change; we view this brand refresh as an investment in our future,” worldwide CEO, Alain Monié, said. “Ingram Micro has made bold new moves with recent acquisitions, establishing global business units and developing a more global and customer-centric mindset with an agile, insightful and dependable culture.

"Refreshing and repositioning the Ingram Micro brand is a natural next step in our company’s growth and success. It signals our evolution from a distribution powerhouse to the world leader in technology and supply chain services. Our new brand identity and strategy is a reflection of a bold new Ingram Micro.

“With our new brand, we want to present an identity that is simple, modern and represents who we are. We have the capabilities; insight and experience to help our partners – and their customers – understand, acquire and use technology to be more competitive.”

The new look incorporates a blue the company considers "both eye-catching and pleasing, while the letters convey the strength and dependability of a true, world-class leader".

Ingram Micro goes on to say, ""The tilt of the G signals acceleration and agility, while its virtual absence reinforces transparency and the company’s unique insights. Agility, insight and dependability, these are all qualities valued by Ingram Micro’s partners."

Vice-president and managing director, A/NZ, Matt Sanderson, said, “We believe the new brand defines and differentiates us in market as it speaks to our core business values. Locally we are excited for this fresh, bold change, and ‎the new energy it brings to the company as we continue to evolve and bring leading product and service offerings to our partners”.

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