Menu
Pinterest ramps up location search

Pinterest ramps up location search

The new tool is faster and better at predicting users' intentions

Pinterest's places search tool.

Pinterest's places search tool.

Six months after adding its Place Pins feature, Pinterest is improving the search technology around the location pins.

The company announced Friday an enhanced and faster version of its places search tool. The result is a more streamlined search for users, with better smarts under the hood. The tool suggests places near where people are searching, and provides ranked results based on geography, population and data quality.

Pinterest's places search runs on Foursquare data. It's available on iOS and the Web, the company said, with an Android version coming soon.

Pinterest is known for the profiles or "boards" its users create, filled with images of desired retail items, event planning ideas, or cooking recipes. Since the company launched Place Pins, users have created more than 1 billion travel Pins, and more than 4 million Place Boards, the company said Friday.

Previously, users had to separate their search queries into two different boxes: one for the place's name and the other for where it was located. Users found it to be non-intuitive, Pinterest said Friday. "We set out to build a more natural place search interface based on just a single text input field," the company said.

Pinterest's places search is also designed to be more natural, so people don't need to type the specific name of a place to find it. If someone has a pin saved on the AT&T baseball stadium in San Francisco, the person can search for "Giants SF," and AT&T Park will appear as the first result, Pinterest said.

The enhanced technology could help broaden Pinterest's usefulness as a discovery engine, and also draw in more local advertisers as the company ramps up its advertising efforts.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicestelecommunicationapplicationsMapsiossocial networkingmobilesocial mediainternetPinterestmobile applicationsAndroid OSGoogleMobile OSes

Featured

Slideshows

Educating from the epicentre - Why distributors are the pulse checkers of the channel

Educating from the epicentre - Why distributors are the pulse checkers of the channel

​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

Educating from the epicentre - Why distributors are the pulse checkers of the channel
Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow Electronics introduced Tenable Network Security to local resellers in Sydney last week, officially launching the distributor's latest security partnership across Australia and New Zealand. Representing the first direct distribution agreement locally for Tenable specifically, the deal sees Arrow deliver security solutions directly to mid-market and enterprise channel partners on both sides of the Tasman.

Arrow exclusively introduces Tenable Network Security to A/NZ channel
Show Comments