Menu
WibiData launches big-data platform for personalized retail

WibiData launches big-data platform for personalized retail

WibiRetail represents the new wave of applications that take advantage of Hadoop

Startup WibiData has launched a platform aimed at giving marketing teams and data scientists the means to create highly personalized retail shopping experiences.

WibiRetail, announced Wednesday, builds on a more general-purpose personalization platform WibiData has built on top of Hadoop.

Large retailers are using audience segmentation and other means to provide general product recommendations, but the results are rather "unimaginative and undifferentiated," Wibidata said in its announcement.

In contrast, WibiRetail can help retailers go much further, such as through "intent-aware" e-commerce applications that can figure out who an individual is shopping for, such as their spouse, Wibidata said.

The platform provides tools for bulk import of data; creating a single schema for all of the data a company has on a customer; a set of predictive models for organizing large product lists into subsets such as best sellers or what is low on stock; and consoles for monitoring the performance of models, according to the company.

WibiData's leadership brings significant technical credibility to the problem its software seeks to solve. It was founded in 2010 by Christophe Bisciglia, a co-founder of fast-rising commercial Hadoop vendor Cloudera, as well as Garrett Wu, who previously served as technical lead of Google's personalized recommendations team.

While Cloudera and other companies have done plenty of work building up Hadoop as a data-processing platform, WibiRetail represents the market need for applications that target specialized tasks and abstract away the underlying complexity of Hadoop, said Rob Seaman, vice president of product.

WibiRetail sits natively on top of a company's existing big-data infrastructure, Seaman said. There's no need for enterprises to replace their e-commerce or email marketing systems in order to use it, either, he added.

When it comes to personalizing the retail experience, there are a number of market segments to consider, Seaman said. One consists of "big, pureplay, tech-based retailers like Amazon," he said. "They've been using big data for some time. It's core to their business."

On the extreme opposite end of the scale lie smaller, mom-and-pop business that don't need technology on the scale of WibiData, he added.

One sweet spot for WibiData are large traditional retailers that have had a difficult time competing against the likes of Amazon. WibiData has already landed Macy's as a customer, although Seaman declined to offer much detail about how the company is using WibiData's product.

WibiData's approach to big data and personalized retail is "compelling," Gartner analyst Robert Hetu wrote in a recent report. The toolset "allows retailers to take a page out of the playbooks of the leaders in consumer technology and rapidly iterate, deploy and learn from new personalization strategies that optimize their customers' experience."

But one downside for WibiData lies in the fact that there are "many competitors vying for control of the retail personalization marketplace," with moves being made by big players such as Oracle and SAP, Hetu added.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags application developmentapplicationsmarketing technologyWibiDatasoftwareIT management

Featured

Slideshows

Reseller News launches inaugural Hall of Fame lunch

Reseller News launches inaugural Hall of Fame lunch

Reseller News welcomed 2015 and 2016 inductees - Darryl Swann, Dave Rosenberg, Gary Bigwood, Keith Watson, Mike Hill and Scott Green - to the inaugural Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed how the channel can collectively work together to benefit New Zealand, the Kiwi skills shortage and the future of the industry. Photos by Maria Stefina.

Reseller News launches inaugural Hall of Fame lunch
Educating from the epicentre - Why distributors are the pulse checkers of the channel

Educating from the epicentre - Why distributors are the pulse checkers of the channel

​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

Educating from the epicentre - Why distributors are the pulse checkers of the channel
Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Show Comments