Menu
Instagram loads up on editing effects in major update

Instagram loads up on editing effects in major update

10 new editing tools are coming to the app on iOS and Android

Instagram's app now includes a broader range of photo editing tools.

Instagram's app now includes a broader range of photo editing tools.

Instagram has added a suite of new effects to its app in a move to win over users who might otherwise turn to alternative software for photo editing tools.

The company said Tuesday that it was bringing new, creative tools to its app on both iOS and Android, giving users the ability to adjust brightness, contrast, saturation and warmth. The updates are rolling out starting Tuesday, Instagram said.

Other than its signature filters, Instagram previously provided only a limited number of post-processing effects, including straightening, borders and blurring.

Now, in version 6.0 of the app, there are 10 new tools for improving the look of photos after they are taken. The new effects can be accessed through a new wrench icon that will appear after a filter is selected. Users can also now adjust the strength of the filter they select.

Facebook bought Instagram for about US$1 billion in 2012. Since then the photo sharing app has grown to be immensely popular, with 200 million monthly active users, according to Instagram.

Instagram was never really a powerhouse app for applying creative effects to photos. Other apps, such as VSCO Cam or Litely, have established themselves as solid players in that market.

While some of those other apps have photo-sharing functions, some users may have used them only to edit their photos, uploading the photos to Instagram for sharing. With Tuesday's update, Instagram could keep those types of users more engaged inside its own app, and possibly attract photographers who may have dismissed Instagram for being a little light on tools.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicesapplicationstelecommunicationiossocial networkingmobilesocial mediainternetvideoFacebookmobile applicationsAndroid OSInstagramMobile OSes

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments