Auckland UFO was just some Energy Online marketing

Auckland UFO was just some Energy Online marketing

Energy retailer launched an octocopter to grow brand awareness

Energy Online has revealed that the unidentified flying object (UFO) seen flying above Auckland over the weekend was nothing more than an ‘octocopter’.

The energy retailer launched the eight-rotor remote control drone as part of what it calls an “attention-grabbing campaign” intended to raise the company’s public profile.

The octocopter’s shell was made by a Raglan company with piece imported from around the world, including hundreds of LED lights arranged in three rings, somewhat resembling a Wi-Fi icon.

The CAA-approved device was flown by a commercial pilot with experience in similar systems, and triggered a flurry of social media posts.

We are keen to grow our market share here as we have in the Kapiti Coast, Hawkes Bay, Tauranga and Nelson areas,” Energy Online business manager, Jason Christini-Crawford, said.

“We wanted to grab the attention of the Auckland market with this out-of-the-ordinary launch and let consumers know that cheaper energy had well and truly landed.”

“We know that Aucklanders are particularly savvy about energy prices and will cheerfully switch power companies to reduce their monthly bills.”

Christini-Crawford claims the company’s modelling shows Auckland residents could be save up to $NZ218 per year by switching to Energy Online.

Read more: Datacom extends Kapua data centre capacity

In addition to its UFO, Energy Online has launched a competition in which consumers who sign up with the retailer enter a draw to win a share of $30,000 worth of free power.

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Tags LEDEnergy OnlinemarketingWi-Figrowthufocampaigncaabrandingaucklandunidentified flying objectoctocoperretail



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