Auckland UFO was just some Energy Online marketing

Auckland UFO was just some Energy Online marketing

Energy retailer launched an octocopter to grow brand awareness

Energy Online has revealed that the unidentified flying object (UFO) seen flying above Auckland over the weekend was nothing more than an ‘octocopter’.

The energy retailer launched the eight-rotor remote control drone as part of what it calls an “attention-grabbing campaign” intended to raise the company’s public profile.

The octocopter’s shell was made by a Raglan company with piece imported from around the world, including hundreds of LED lights arranged in three rings, somewhat resembling a Wi-Fi icon.

The CAA-approved device was flown by a commercial pilot with experience in similar systems, and triggered a flurry of social media posts.

We are keen to grow our market share here as we have in the Kapiti Coast, Hawkes Bay, Tauranga and Nelson areas,” Energy Online business manager, Jason Christini-Crawford, said.

“We wanted to grab the attention of the Auckland market with this out-of-the-ordinary launch and let consumers know that cheaper energy had well and truly landed.”

“We know that Aucklanders are particularly savvy about energy prices and will cheerfully switch power companies to reduce their monthly bills.”

Read more: Datacom extends Kapua data centre capacity

Christini-Crawford claims the company’s modelling shows Auckland residents could be save up to $NZ218 per year by switching to Energy Online.

In addition to its UFO, Energy Online has launched a competition in which consumers who sign up with the retailer enter a draw to win a share of $30,000 worth of free power.

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Tags LEDEnergy OnlinemarketingWi-Figrowthufocampaigncaabrandingaucklandunidentified flying objectoctocoperretail



In Pictures: Houston, we have a bug - 9 famous software glitches in space

In Pictures: Houston, we have a bug - 9 famous software glitches in space

There’s never a good time to run into software bugs, but some times are worse than others - like during a mission to space. Spacecraft of all shapes and sizes rely heavily on software to complete their objectives. But those missions can be quickly ended by the simplest of human errors when writing code. The omission of an overbar here or overflow error checking code there can mean the difference between success or failure, not to mention the loss of hundreds of millions of dollars, years of work and, on manned missions, human life. Use the arrows above to read about 9 examples that show that, despite the care with which these systems are built, bugs have occurred in spacecraft software since we started to fling rockets into space - and will, no doubt, continue to crop up.

In Pictures: Houston, we have a bug - 9 famous software glitches in space
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