Menu
Rival AirWatch pushed Citrix to chase Cloud capabilities in enterprise mobility

Rival AirWatch pushed Citrix to chase Cloud capabilities in enterprise mobility

Vendor claims enterprise is ready for new approaches to securing apps and data

Citrix is keeping complacency on a leash, admitting that despite its market position, it can still learn from competing companies when it comes to enterprise mobility management (EMM).

The virtualisation vendor’s global mobile technologies vice-president, Aaron Cockerill, told ARN that the Cloud-based approach of its primary rival in Australia and New Zealand (A/NZ), AirWatch, a VMware company, has pushed Citrix to invest further in increasing its own Cloud capabilities.

“One of the things AirWatch has done better than Citrix up until more recently is address the midmarket through Cloud-based offerings,” Cockerill said. “They have a simple mobile device management (MDM) solution that is Cloud-delivered.”

“We can learn from them as to how to tackle that market and simplify the user experience in that area.”

But while Citrix has noted AirWatch’s Cloud game, it intends to maintain its focus on the enterprise space.

“At Citrix Synergy, we introduced parity with our premises and Cloud-based offering and introduced security certifications around Cloud-based deployment,” Cockerill said. “As a vendor, it is not wise to go after the exact same space as a competitor, though.”

“What we did was we enhanced our Cloud capabilities, but we are targeting these at large enterprises as opposed to midmarket. We learned from them to go after Cloud, but we have gone upstream to enterprise.”

Cockerill claims it is the right time to take Cloud-based EMM to enterprises as these companies are becoming increasing accepting of even outsourced and software-as-a-service (SaaS) based security. The likes of SaaS business applications, such as CRM via Salesforce.com, gained traction over the past two years, but Citrix consider security in terms of outsourced firewalls to be in its infancy, and is therefore chasing opportunities in that regard.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags MDMAirWatchMobile Device Management ServicesCitrixSalesforce.comEnterprise Mobility Managementbring-your-own-deviceVMwarevirtualisationEMMBYODCloud

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments