Menu
Brocade appoints new software networking director for APAC

Brocade appoints new software networking director for APAC

Benjamin Hickey appointed to role

Brocade has appointed Benjamin Hickey to the new role of software networking director for Asia-Pacific (APAC).

Hickey will be responsible for coordinating software networking strategy throughout the region. The company said he will focus particularly on Network Functions Virtualisation (NFV) and Software-Defined Networking (SDN).

Brocade CTO Asia Pacific, Matt Kolon, said in APAC, exploration of SDN and NFV is evolving from simply being ‘research’ to executing small-scale deployments, particularly in the service provider space.

“Brocade is committed to maintaining its leadership position in this space by investing in software networking technologies and expertise so that our customers have a seamless transition from today’s traditional three-tiered data center to a software-defined data center architecture. We are delighted to have Benjamin join the regional leadership team. His expertise and vision will be invaluable for our customers and partners as they move toward a software networking model.”

When asked about the new role, Hickey said, “Technology disruption, driven by customer needs, is forcing enterprises and service providers to fundamentally rethink how to build, deploy, and operate networks.”

“The status quo is quickly becoming unsustainable and with this disruption comes opportunities. Brocade is at the crux of this change, with an early leadership position in software networking. I am excited to be working with our regional customers and partners in developing pioneering solutions that drive business transformation.”

Hickey joins brocade with more than 15 years experience in the sector, developing technological innovation and growth strategies for clients. He was most recently a senior associate at consultancy firm Strategy& (formerly Booz & Co.).

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags brocadeappointmentsBenjamin Hickeysoftware-defined networking (SDN)network functions virtualisation

Featured

Slideshows

Reseller News launches inaugural Hall of Fame lunch

Reseller News launches inaugural Hall of Fame lunch

Reseller News welcomed 2015 and 2016 inductees - Darryl Swann, Dave Rosenberg, Gary Bigwood, Keith Watson, Mike Hill and Scott Green - to the inaugural Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed how the channel can collectively work together to benefit New Zealand, the Kiwi skills shortage and the future of the industry. Photos by Maria Stefina.

Reseller News launches inaugural Hall of Fame lunch
Educating from the epicentre - Why distributors are the pulse checkers of the channel

Educating from the epicentre - Why distributors are the pulse checkers of the channel

​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

Educating from the epicentre - Why distributors are the pulse checkers of the channel
Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Show Comments