Infotech Enterprises rebadged as Cyient

Infotech Enterprises rebadged as Cyient

The global rebranding signals future growth plans

Network engineering solutions firm, Infotech Enterprises, has rebadged itself as Cyient as part of a global rebranding.

The Indian-based company has rebranded to signal its future growth plans to stakeholders.

Executive chairman and founder, BVR Reddy, said the new brand identity was "an important step in positioning the company as a distinctively unique global company that represents our vision and our forward-looking initiatives.”

The company, which reported a 17.8 per cent increase in 2014 revenue, recently named Krishna Bodanapu, formerly president and chief operating officer, as chief executive officer and managing director.

Reddy said the original intention was to simply update brand identity.

"As we developed the rationale, we realized an entirely new name would help to better define our evolution, our current scope of capabilities and accomplishments, and signal our future growth plans to all our stakeholders.”

Bodanapu said the new name was a constructed word that implied both the type of solutions we developed and also recognised our company's history.

"Cyient has connotations to the words ‘client’ and ‘science’ – two important components in our company’s success – and ‘ient’ references Infotech Enterprises, our foundation and continuity," he said.

"All of our efforts in this important initiative were developed to fulfil our vision of ‘designing tomorrow together.’"

The process of determining the new identity involved various brand specialists and the new name was tested in 17 languages.

Management indicated reaction to the name change had been very positive among associates and clients.

Cyient has more than 12,000 associates across 38 global locations.

Clients include major aerospace, manufacturing, transportation, utilities and communications companies.

The company will immediately begin operations as Cyient Limited.

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Tags Executive chairman and founderInfotech EnterprisescyientBVR ReddyKrishna Bodanapu


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