Menu
Facebook addresses privacy fears with anonymous log-in for apps

Facebook addresses privacy fears with anonymous log-in for apps

The company wants to overcome the fear of pushing "the big blue button"

Facebook is giving more control over the info you provide to log into apps

Facebook is giving more control over the info you provide to log into apps

Ever looked at an app and decided not to try it because you didn't want to share your data? Facebook is trying to remove that stumbling block with a new service called anonymous log-ins that was announced Wednesday.

The idea is to let users log into apps and try them out without having to worry about who they're their sharing data with, and about whether the app will spam their friends with posts about their app use.

It's one of the ways Facebook is trying to overcome people's fear of pushing "the big blue button," as CEO Mark Zuckerberg put it at the Facebook's F8 developer conference in San Francisco.

That's the button that lots of developers use to let you log into their app using Facebook, and it's been holding some people back. "By giving people more control, they'll trust the app more," Zuckerberg said.

Facebook will still create an "anonymous identifier" that allows the app to recognize people across different devices, he said. And the hope is that people will sign in with their real identity later if they want to.

The change is a recognition that people are still uneasy about the data they share with Facebook and with mobile apps. The company needs to overcome those fears if it's to keep expanding the use of its services.

In the same vein, when people do decide to log into an app with their real identity, they'll get more granular control over what they share. They'll have to share their public Facebook profile, but they'll be able to choose not to share other information like their friends list, email, birthday, and their likes.

F8 is a conference for developers and we're not expected to hear about any big new Facebook features. Instead, the company is talking about new features in Parse, a service it bought last year that lets developers build mobile apps.

Zuckerberg also announced a "two-year stability guarantee" for developers who use the Facebook APIs, including for logging in and sharing. "Even if we change these cores APIs, we'll still keep supporting them for at least two years and maybe longer," he said.

It's also introducing API "versioning" -- every API it releases will have a version number, and developers will be able to choose which version they use. It also pledged to fix all major bugs in its development tools and APIs within 48 hours.

"We're focused on building a stable mobile platform," Zuckerberg said several times, a theme that's likely to be repeated throughout the day.

James Niccolai covers data centers and general technology news for IDG News Service. Follow James on Twitter at @jniccolai. James's e-mail address is james_niccolai@idg.com

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicessocial networkinginternetFacebook

Featured

Slideshows

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow Electronics introduced Tenable Network Security to local resellers in Sydney last week, officially launching the distributor's latest security partnership across Australia and New Zealand. Representing the first direct distribution agreement locally for Tenable specifically, the deal sees Arrow deliver security solutions directly to mid-market and enterprise channel partners on both sides of the Tasman.

Arrow exclusively introduces Tenable Network Security to A/NZ channel
Examining the changing job scene in the Kiwi channel

Examining the changing job scene in the Kiwi channel

Typically, the New Year brings new opportunities for personnel within the Kiwi channel. 2017 started no differently, with a host of appointments, departures and reshuffles across vendor, distributor and reseller businesses. As a result, the job scene across New Zealand has changed - here’s a run down of who is working where in the year ahead…

Examining the changing job scene in the Kiwi channel
​What are the top 10 tech trends for New Zealand in 2017?

​What are the top 10 tech trends for New Zealand in 2017?

Digital Transformation (DX) has been a critical topic for business over the last few years and IDC is now predicting a step change as DX reaches macroeconomic levels. By 2020 a DX economy will emerge and it will become the core of what New Zealand industries focus on. From the board level through to the C-Suite, Kiwi organisations must be prepared to think and act digital when the DX economy emerges in 2017.

​What are the top 10 tech trends for New Zealand in 2017?
Show Comments