Menu
Facebook enters fitness tracking with acquisition of 'Moves' app maker

Facebook enters fitness tracking with acquisition of 'Moves' app maker

Moves, which gathers data about people's movements, will remain a standalone app

Facebook is moving into the hot space of fitness tracking by acquiring a Finland-based mobile app maker.

The social network Thursday said it was acquiring ProtoGeo, based in Helsinki, which makes an activity tracking app for iOS and Android called Moves. The app uses existing technology in people's smartphones, such as the accelerometer, to gather data about people's physical activity as they go about their day.

Calling itself an "activity diary of your life," the app automatically records, for example, walking, cycling and running data, serving up stats like distance traveled and calories burned in the process.

Moves will continue to exist as its own app, so it will occupy a place in Facebook's newly launched strategy around providing a suite of stand-alone apps for specific types of sharing activity. Other apps in this suite include Instagram and Messenger, as well as new apps like Paper, and WhatsApp, pending the closure of that acquisition.

Financial terms of the deal were not disclosed. "As part of Facebook's multi-app strategy, we're excited to announce that the popular Moves app will be joining Facebook's suite of applications," a Facebook spokesman said in a statement. Key members of Moves will be joining Facebook at its headquarters in Menlo Park, California.

"We're joining Facebook's talented team to work on building and improving their products and services with a shared mission of supporting simple, efficient tools for more than a billion people," ProtoGeo said in its own announcement of the deal.

Moves provides information about people's activity similar to how some other physical devices work, like Fitbit, Jawbone's Up and perhaps a new device that Apple is rumored to be developing.

Moves has become a popular app since it launched last year, downloaded more than 4 million times to date for iPhone and Android phones, according to ProtoGeo. Usage of the app could continue to grow as part of Facebook, if people are not scared of what Facebook might do with the data.

Facebook did not say how it might leverage the data gathered by Moves for other purposes -- such as for advertising -- beyond improving people's health.

It's clear Facebook is interested in learning more about its users whereabouts. The company also recently launched a new feature on mobile called "Nearby Friends." That tool, if turned on, tracks the location of users at any given time.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicesconsumer electronicssocial networkingmobileProtoGeo Oysocial mediainternetFacebookmobile applications

Slideshows

Top 50 defining moments of the New Zealand channel in 2016

Top 50 defining moments of the New Zealand channel in 2016

Reseller News looks back on a tumultuous 12 months for the New Zealand channel, assessing the fallout from a year of sizeable industry change. Whether it be local or global mergers and acquisitions, distribution deals or job changes, the channel that started the year differs somewhat to the one set to finish it - Reseller News assesses the key moments that made 2016.​

Top 50 defining moments of the New Zealand channel in 2016
​Hewlett Packard Enterprise honours high achieving NZ channel

​Hewlett Packard Enterprise honours high achieving NZ channel

Hewlett Packard Enterprise honoured its top performing Kiwi partners at the second running of its HPE Partner Awards in New Zealand, held at a glitzy ceremony in Auckland. Recognising excellence across eight categories - from distributors to resellers - the tech giant celebrated its first year as a standalone company, following its official split from HP in 2015.

​Hewlett Packard Enterprise honours high achieving NZ channel
Nutanix treats channel partners to Christmas cruise

Nutanix treats channel partners to Christmas cruise

Nutanix recently took to the seas for a Christmas Cruise around Sydney Harbour with its Australia and New Zealand staff, customers and partners to celebrate a stellar year for the vendor. With the sun out, they were all smiles and mingled over drinks and food.

Nutanix treats channel partners to Christmas cruise
Show Comments