Menu
Twitter to promote app downloads in mobile timelines

Twitter to promote app downloads in mobile timelines

Advertisers can use a single interface to promote downloads of their mobile apps in other apps or directly from Twitter timelines

Twitter will start promoting apps in timelines.

Twitter will start promoting apps in timelines.

Twitter's new mobile advertising suite lets companies pitch their mobile apps in promoted tweets or place ads inside other apps.

The suite combines Twitter Cards, a feature that automatically adds Google Play and App Store links to tweets, and Promoted Tweets, sponsored tweets that appear in people's timelines. Users will be able to download apps directly from their timelines, Twitter said Thursday.

The new suite also allows marketers to promote their apps outside Twitter through MoPub market, a mobile-focused ad exchange Twitter bought last September for a reported US$350 million. The MoPub exchange reaches more than 1 billion unique devices and handles more than 130 billion ad requests inside Android and iOS applications every 30 days, according to Twitter.

The combined interface at ads.twitter.com is initially available only to U.S. advertisers taking part in the beta test, Twitter said.

Mobile advertising is on the rise, according to ZenithOptimedia, which in early April predicted that global expenditures on mobile ads will grow from about $13 billion in 2103 to about $45 billion in 2016.

Twitter is not the only company ramping up its mobile advertising efforts now.

Earlier this week Telefónica, one of the world's largest telecom operators, announced a mobile ad-exchange platform using its customer demographics and real-time location data to serve targeted mobile ads.

Loek is Amsterdam Correspondent and covers online privacy, intellectual property, open-source and online payment issues for the IDG News Service. Follow him on Twitter at @loekessers or email tips and comments to loek_essers@idg.com

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags mobile applicationsservicestwittermobile

Featured

Slideshows

Kiwi channel reunites as After Hours kicks off 2017

Kiwi channel reunites as After Hours kicks off 2017

After Hours made a welcome return to the channel social calendar last night, with a bumper crowd of distributors, vendors and resellers descending on The Jefferson in Auckland to kickstart 2017. Photos by Maria Stefina.

Kiwi channel reunites as After Hours kicks off 2017
Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow exclusively introduces Tenable Network Security to A/NZ channel

Arrow Electronics introduced Tenable Network Security to local resellers in Sydney last week, officially launching the distributor's latest security partnership across Australia and New Zealand. Representing the first direct distribution agreement locally for Tenable specifically, the deal sees Arrow deliver security solutions directly to mid-market and enterprise channel partners on both sides of the Tasman.

Arrow exclusively introduces Tenable Network Security to A/NZ channel
Examining the changing job scene in the Kiwi channel

Examining the changing job scene in the Kiwi channel

Typically, the New Year brings new opportunities for personnel within the Kiwi channel. 2017 started no differently, with a host of appointments, departures and reshuffles across vendor, distributor and reseller businesses. As a result, the job scene across New Zealand has changed - here’s a run down of who is working where in the year ahead…

Examining the changing job scene in the Kiwi channel
Show Comments